Build Your Online Business for Free!

Most of us, sometime in our past, have had a strong desire, to own your own business. Building a profitable business is going to take a lot of time and effort. You just can’t wave a magic wand, and all of a sudden, your in business. It’s going to take some planning, hard work, dedication and stamina to accomplish your goals.

You can start out, by acquiring some free programs, that will help you get off to a good start. However, as time goes by, you may want to step up the pace a bit, and purchase some affordable marketing programs that will help you get the job done much quicker. It’s your business, it’s your choice. You’re building a future here, for you and your family. You are in control of your destiny.

You will want to build some form of a web site, explaining exactly what your business opportunity is all about. Make your site informative, but keep it simple. Make sure you inform the consumers exactly what your services are all about, and how it will benefit the user. Avoid the use of technical terminologies, and write about your product or services in the language that a potential user can easily understand. Include the benefits to the user in the first couple of paragraphs of your site. You only have a small window of opportunity here to capture the interest of the potential client.

Once you get your site built, then comes the never ending chore of promoting your business. You are the public relations expert of your company. Whenever, and whatever you are writing about, whether in an article, e-mail, ezine etc., make sure you do a good proof read before you publish your materials. Bad grammar and incorrect spelling, can be a killer to your success, so proof read your writings, several times if necessary. The whole concept here is about letting the world know about your opportunity, and giving the reader the information to make an informed decision about you and/or your product or services.

You must keep the consumer informed, with updates about your opportunity. A news letter may be your method of choice to keep your viewers informed. What ever methods that works for you and your business is acceptable. It’s your business, so cultivate your opportunity in various ways, and you will come up with the most practical methods of communication with your clients, rather quickly.

Blogging is an excellent way to keep the public informed. Writing one or two blogs a year really won’t help much. However, if you are consistently writing articles, posting blogs, submitting to ezines, forums etc., your going to see results in a very short time. Posting to multiple blogs is an excellent way to promote. Title your blogs with keyword specific titles about your various products, and post to numerous blogs on a daily basis. I personally post to 47 blogs everyday. What a powerful way to get name recognition, and promote your opportunity to the masses.

Anytime you add new content your your web site, post a blog, submit a new article make sure you hand index your URL’s to the Google, Yahoo and Bing search engines. Use article directory, link directories and submission services to your advantage. The broader your posting to this type of services, the more exposure your going to generate with the search engines.

When writing, always use your signature information so the reader can contact you at their convenience. Make sure your name, web site address, phone number, e-mail and any other contact information is listed at the end of each of your writings, or communications to the potential clients, such as in a newsletter.

Many online businesses use the social networking sites to their advantage for marketing. You can search on line for various networking sites and if you feel any of these can be incorporated into your marketing strategies, go for it. The point here is very clear, use any and all methods of promoting your self and your business when your building your business.

Most of the strategies we’ve talked about here today, are free. If you need assistance in your marketing endeavors, there are numerous organizations that are available that can help you, and give you some answers. Do your research and get the help you need. Don’t settle for second best.

The eBiz Solutions Team is standing by to assist your in your marketing efforts. Call today for your free 30 minute consultation.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to “Top Positions With Google” and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems..http://larrylmiller.com,  Private Line: 321-594-4405, Skype: larrylmiller121, trafficwizard40@yahoo.com
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While fostering a legal marketing habit can often be a solo activity, there’s no better inspiration than enlisting the help and support of other firm members. Whether it’s other attorneys or staff, their help, encouragement and ideas are imperative to business development success. Collaboration with others can make your marketing efforts even more powerful, allowing you to keep each other on track, spark new ideas and even join forces in joint marketing efforts and strategies. A true marketing culture can’t be implemented overnight, like anything else it takes hard work, dedication and focused efforts. That being said, here are a few of our best tips for getting other members of your firm to join in your legal marketing journey.

Be a passionate leader.

If you’re going to talk the talk, you must walk the walk. If you’re not committed to marketing and business development, others won’t be either. Be vocal about your plans, your speeches, your networking events, your successes… it will inspire other attorneys and staff to join in your efforts. Enthusiasm is contagious.

Provide training and resources.

For larger firms that can mean working with firm leadership to host a seminar or workshop to kick off a marketing initiative…but it can be even simpler. Share your knowledge. Have you found a great website or blog (like inblackandwhiteblog.com!) that imparts helpful tips? Send it to colleagues. Read a great marketing or business development book? Pass it around the office. Exposure to ideas and strategies can spark action.

Create a forum for results.

Set up a monthly marketing meeting or lunch, where those participating in business development activities can get together to report on their initiatives, share leads and be held accountable for their efforts. It will encourage members to keep on track and make others wonder what they’re missing out on.

Hire extroverts.

Make marketing and business development a part of your hiring practices. Ask potential members what their thoughts on legal marketing are and how they plan to implement them. Bring in lawyers who are extroverted, flexible and able to embrace change. The same goes for support staff or anyone else who can contribute to firm marketing efforts.

Create a plan.

We’ve said it before and we’ll say it again. Having plan is crucial to marketing and business development success. Work with other firm members to create an actual marketing plan… on every level. From individual plans to practice groups to an overall firm plan, it will help define what you plan to do and understand where you want to go.

Enlisting help and support in your journey may not be easy, what with billable hours and everyday excuses, but if you can get just a few outspoken and influential members on board it can reap serious rewards for all of you. Remember, marketing culture doesn’t just happen; it’s a process that requires time, effort and most of all FOCUS.

Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is an award-winning, Amazon-bestselling author and the force behind In Black & White, a blog dedicated to clear, straightforward advice and open discussion of legal marketing issues. For more information on Paula Black, her books and her company please visit paulablacklegalmarketing.com.

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