Can social media sites http://www.anthonymora.com“target=”_blank”>develop business models that can generate even a fraction of the billions that Google is racking in?  To this point the answer is a resounding no.  Sites such as Facbook and Twitter are growing at an astounding rate, but are they primarily relationship sites, or will they turn into marketing and business building powerhouses?

There are those who insist that MySpace is yesterday’s news and that Facebook and Twitter are basically fads that will soon be seen, as far as marketing is concerned, as interesting but failed experiments.   According to this reasoning, these sites will remain as vehicles for social interactions, but when it comes to helping build businesses or generating ROI, they will be seen as monumental failures.

Google has more than proven its ROI capabilities.  Adwords alone is reported to generate up to 95% of its revenue stream, which is more like an ocean.  But unlike Google, which serves as a basic (if the term basic can ever be applicable when describing Google) search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges.  Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene.  Therein lies the marketing problem; do companies want to take the risk of having their messages, ads and brand equity positioned next to such possible loose canons?  Does a chain that sells children’s clothing want to risk having its ad positioned next to a sexually explicit post?

Add to that the question of user’s perceptions.  How do those that utilize social media sites feel about ads?  According to studies many find them annoying and intrusive at best.  According to eMarketer, a marketing research firm, social networking revenues rose an extremely modest 4% last year.   Click through rates on Facebook and others sites are minuscule compared to those on Google.  Because of that, many companies choose to have a presence on social media sites, but only a small fraction choose to buy ads.  But in order for social media sites to thrive and come of age as business sites and marketing avenues that can compete with traditional media outlets such as TV and print publications, they need to attract advertising revenue.    To be sure many large corporations are giving social media ads a shot.  But it’s a slow build.  The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious. 

Copyright © Anthony Mora 2010

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, \”Spin to Win,\” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, \”Spin to Win\” can be utilized by heads of major corporations, small business owners, and entrepreneurs.
Article Source

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

Powered By WP Footer

There is a steady influx of new social networking sites on the internet. Twitter is just like these sites. It’s a social media community that is based on the simple concept of “What are you doing?” or about updating the world regarding your life on a regular basis. You can share as many small and intimate details about your life as you want and change the information provided at any time. There is a limitation of 140 characters for each update (tweet) that you post, which means you need to get to the point in your messages.

The first thing is to get a Twitter account. Without it, you can’t start driving traffic. Twitter gives you the choice to sift through your electronic correspondence to discover if you have any colleagues/contacts or old friends who are already on Twitter, and there is positively no cost. As soon as you sign up, you can start using your account and get it ready by uploading a photo (of you or your company’s logo) and add a link to your website/blog on your profile. Unlike other social networking sites out there Twitter is only for ‘micro-blogging’, this means you can not save photo albums or the like on it. But, by using either mobile uploads or the normal way you do have the chance to share your favorite photos by adding them and using Twitter updates to share them with friends. With your Twitter account, you can now follow others as well. Following is just another way of saying you have subscribed to their updates. These updates will be shown on your own profile page. Below the profile photos there is a button that you can click on that will allow you to follow them. This helps you increase your online traffic greatly because when you decide to follow a person, they will be grateful and will more than likely follow you back.

The biggest thing you have to do to get quality traffic from Twitter is to keep your follower base growing. This can be done by external marketing of your Twitter account. You can use your website’s blog to advertise your Twitter page and ask your readers to join your follower list. Your sales endeavors will see much greater results as your following rises. Remember, you want your followers to be interested in what you have to offer, not simply anybody and everybody. This is the mistake many marketers make and end up having a cold list that doesn’t respond. Therefore, save your friends list specifically for actual customers who are serious about your product. Follow these steps and watch your traffic grow.

Would you like to know about article marketing? Please check out my blog Magic Article Rewriter!
Article Source

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

Powered By WP Footer

The platform for Twitter is pretty simple – say what you want in 140 characters or less, share links you find interesting, follow other users you find interesting, and converse back and forth through mentions or direct messages. The page is straightforward – no bells and whistles – which is partly why it’s so appealing to users. For people who use Twitter for business purposes, there is another dimension to the microblogging site that can be hard to grasp without some direction: the Twitter profile. From personalizing your background to finding the right profile picture, compiling a marketable Twitter profile can be complex. Today, we’re breaking the process down and giving you five tips for developing your Twitter profile in order to get maximum results.

1. Customized Background Image

Twitter’s screen resolution and unique layout don’t give many options for traditional background pictures, so customizing one to make all of your information visible is a necessity. A customized background also helps create a branded experience, no matter if its an individual or a corporate page. A great example of a customized Twitter background can be seen on Southwest Airlines’ Twitter page. The sidebar lists important links to other social media sites where Southwest is present, as well as fun facts and recent recognitions. Although these backgrounds can’t be hyperlinked, they still provide a useful way to relay information to users, making it easier for customers and followers who don’t want to spend the time searching for the information themselves. Many sites, such as TweetBacks or TweetPlate, offer free customizable Twitter backgrounds (with standard layouts requiring you to input certain information), as well as low-cost designs that are even more personalized.

2. Analyze Your Tweets

Afraid you’re overloading your followers, or that you’re not tweeting enough to make an impact? There are dozens of services online offering free breakdowns of Twitter stats, including number of Tweets per day, hour, week and month, and other stats that may be of importance. TweetStats is an easy-to-use site that delivers these results in colorful graphs which make it very easy to analyze data.

3. Maximize Social Capital

If your following-to-follower ratio is drastically high (that is, you follow more people than are following you), you might want to consider getting rid of deadweight that may be holding you back. “Spammers” are an unfortunate reality of joining Twitter, something that the site has been working on combating for a while. Luckily, developers have come up with tools that can help you analyze your followers and give you the option of blocking them, as well as unfollowing people who may not be using Twitter anymore. Tweepular is the best tool out there for managing followers and gives great results. Although high numbers may seem like a good thing, if they’re not doing anything, they won’t be useful to you.

4. Write a Bio that will Stand Out

Your Twitter biography is 160 characters – so it’s important to make every word count. Although Twitter is a forum to be witty or sarcastic, for business purposes, it’s best to make…

To read more about tools for developing your Twitter profile, go to Sparxoo, a digital marketing, branding and business development blog.

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

Article Source:http://www.articlesbase.com/marketing-tips-articles/top-5-tools-for-developing-your-twitter-profile-1579362.html

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

Powered By WP Footer