Can social media sites http://www.anthonymora.com“target=”_blank”>develop business models that can generate even a fraction of the billions that Google is racking in?  To this point the answer is a resounding no.  Sites such as Facbook and Twitter are growing at an astounding rate, but are they primarily relationship sites, or will they turn into marketing and business building powerhouses?

There are those who insist that MySpace is yesterday’s news and that Facebook and Twitter are basically fads that will soon be seen, as far as marketing is concerned, as interesting but failed experiments.   According to this reasoning, these sites will remain as vehicles for social interactions, but when it comes to helping build businesses or generating ROI, they will be seen as monumental failures.

Google has more than proven its ROI capabilities.  Adwords alone is reported to generate up to 95% of its revenue stream, which is more like an ocean.  But unlike Google, which serves as a basic (if the term basic can ever be applicable when describing Google) search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges.  Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene.  Therein lies the marketing problem; do companies want to take the risk of having their messages, ads and brand equity positioned next to such possible loose canons?  Does a chain that sells children’s clothing want to risk having its ad positioned next to a sexually explicit post?

Add to that the question of user’s perceptions.  How do those that utilize social media sites feel about ads?  According to studies many find them annoying and intrusive at best.  According to eMarketer, a marketing research firm, social networking revenues rose an extremely modest 4% last year.   Click through rates on Facebook and others sites are minuscule compared to those on Google.  Because of that, many companies choose to have a presence on social media sites, but only a small fraction choose to buy ads.  But in order for social media sites to thrive and come of age as business sites and marketing avenues that can compete with traditional media outlets such as TV and print publications, they need to attract advertising revenue.    To be sure many large corporations are giving social media ads a shot.  But it’s a slow build.  The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious. 

Copyright © Anthony Mora 2010

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, \”Spin to Win,\” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, \”Spin to Win\” can be utilized by heads of major corporations, small business owners, and entrepreneurs.
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These tough economic times bring tough sales, especially auto sales. Layoffs, shortened shifts, and pay-cuts are causing consumers to spend more wisely, as they are ultimately spending less. Educated customers are not necessarily unwilling customers, however, every person that walks on the lot is crucial to an auto dealer surviving. In addition to new clients, returning customers are vital to company revenue, and building buyer loyalty is imperative. A customer loyalty program is a well-developed solution that can keep customers coming back, time after time, with dollar after dollar. The following strategies are key elements of an established automotive customer loyalty program.

Point Programs
A good customer incentive program can be tailored to meet specific needs and parameters. Generally tracked via magnetic card strips, auto dealers can learn buying habits of particular customers, and gain the ability to adapt a rebate, or points, program. For example, if a customer has come to the dealer only once to get an oil change, it can be assumed that the customer went elsewhere to get the service done. A point program will establish incentives for the customer, or allow them to earn points, to return to the dealer for all of their oil changing needs, and possibly lead to more.

Customer Contacts
Customer relationship marketing is a principal strategy is gaining continuing revenue from existing customers because it allows auto dealers to pinpoint customer spending habits. Some programs allow the dealership to sit back and relax, while the automated system gathers information and sends emails that target individual customer needs. Additionally, the system is able to gather customer information for promotions, free gifts, contests, direct mailing, and loyalty certificates. In short, an auto dealership customer loyalty program can establish credible and constant contact with existing customers.

Club Benefits
Loyalty programs can go beyond targeting individual businesses by using local cross promotion. Customer incentives can link to local restaurants, retail stores, and other businesses. This type of enticement is a win-win for customers and businesses, as it creates revenue, offers preferred recommendations and saves the customer money. A good partnership program can go even further by tailoring customer benefits to their spending habits and location. Cross promoting businesses demonstrates a genuine care for the community, and fosters a strong network of revenue.

Today’s auto dealerships are one-stop-shops for buying, trading and servicing automobiles. However, emphasizing all three of these entities to customers can be difficult. Earning a customer’s dollar in these economic times is harder than ever, yet developing customer loyalty can battle a recession by promoting a wide range of services and incentives. A good client loyalty program will be able to effectively and efficiently gather information to target particular spending habits. Building customer faithfulness is an essential component in developing consistent revenue, as well as the overall growth of a dealership.

NuCar Consulting has been the industry  leader in developing customer loyalty programs, customer relationship marketing  and automotive loyalty programs proven to increase customer retention in  today’s changing market.
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Promotional product advertising is a very effective means of advertising for your business. One of the best ways to get your business the exposure it needs to succeed and grow, you will find that promotional products are a wonderful solution for businesses with just about any advertising budget. There are reasons why this form of advertising is so successful and the follow are just some of the reasons why it works so well.

There are absolutely tons of these types of products that can be used for your business. This makes it easy to use stuff that is guaranteed to appeal to your target demographic. If you do have a particular age group and type then you will be able to look through available items and find what you need. You can then put colors and designs on them that will work towards being more appealing to them.

You want to look at both cost and use when you are choosing things. There are tons of super cheap items but you might want to spend a little more to get something better. You want whatever you get to be useful for your customers. Generally if the things are something that they will find handy, they will keep them longer and you want these things to get used in public.

REPETITION – One of the main reasons this form of advertising is so successful is merely because it sinks into the psyche of those who see your promotional products over and over again.Promotional products work to drive your message home, even to those who are not even really noticing it.

One thing that people really do like about these products is that they are usually free. That is what most business owners will do with them. They will use them to give to customers so that they don’t have a chance to forget about their company. They are useful at industry events and trade shows too. Getting a nice thing at no cost is something that many people really do appreciate.

It is good to use promotional products for several different reasons. One item that is both handy and pretty, promotional mugs are something that people are happy to have.

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