As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/dental-marketing-seminars-marketing-invisalign-1609976.html

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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Over all the years people have been doing marketing, they have come up with a lot of different ways to get the message out. Some of them differ in purpose and form, but all of them promote a company or company name.

However, I do not see people using very much variety in their marketing. I see the same styles over and over again, and while I know that is the case because those styles are popular, it does not change the fact that you risk getting lost in the crowd if you are not careful.

The world of custom printing is a very large one indeed, and something you should be aware of. A good businessperson goes into the market place with everything at his or her disposal, and if you want to be able to get ahead, you need to know what you are able to do.

I do not intend to cover every inch of what custom printing can do for you, because I know I would come up short, but here are a few suggestions for those who are not sure what they have open to them.

Door hangers are a nice way of getting your message quite literally to a person’s door. You hand the ad on a doorknob on people’s homes. By going door to door yourself, you achieve a cheap form of direct mailing.

Greeting cards are not used nearly enough. They can be like business cards or they can be like postcards depending on how you want to do them, but no matter what they offer an invitation to come in. People are rarely given such a formal invite to a store, and it will make an impression when they do receive one.

Table tents are able to give people some information at whatever locations you want to put them. For those who do not know much about table tents, just go to a restaurant and odds are good you will have one on your table. Put some in your waiting room, or anywhere else, you can, to provide people with whatever information you want to.

If you have a lot of experience with a specific subject matter within your field than have some booklets printed. Talk about what you know, and make sure people understand just how much of an expert you are in your field.

Maybe printing off a calendar might be just what you need to get your name in more people’s homes. When given a free calendar people are going to be encouraged to take it, and more likely to put it up on your wall. Every time they look at the date they have your company name right there in front of them.

In addition, these options here are just a drop in the bucket when it comes to what custom printing can do for you. Research the field and find something that fits your needs. I think you will be surprised by just how much is really out there.

Know more about the custom printing technologies used by businesses for their marketing and advertising campaigns.

Katie Marcus writes information about printing company and printing technologies.

Article Source:http://www.articlesbase.com/marketing-tips-articles/do-you-know-what-options-you-have-1600326.html

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/dental-marketing-seminars-marketing-invisalign-1397755.html

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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