Silicone wristbands are a very low-cost and flashy promotional product. It’s tough to envision these little bracelets being effective, but really it’s all in how you are using them. Let me run through a few different scenarios. Hopefully these will not only apply to your situation but also help you save tremendous amounts of money in the area of promotions by using silicone wristbands.

Organization Attending an Expo

I’ve learned one thing at expos: people can’t stand handouts. Did you know over half of the business cards get tossed in the waste basket? I’m sure you had some idea when you saw that you were out of business cards and the phones weren’t ringing off the hook. So, the thing that tends to be effective with wristbands is the fact that the person will wear them. In fact, most of the time they wear the wrist bands as soon as they receive them. Don’t get me wrong – your organization still needs to have a great product and presentation – but the fact that your potential customer will be wearing your website and phone number will increase the chances of them remembering you even more.

Promoting an Upcoming Event

School clubs and other groups often hold large events. Sometimes it’s good to start promoting these events 6-8 months before it actually happens. This will insure that you have a lot of people at your event and aren’t scrambling at the last second to try and tell everyone about it. In an institutional culture silicone wristbands work really well. You should put the event name and date on the wristbands. Use the appropriate color scheme if necessary.

Political Promotion

Politics can put a whole through your wallet if one is not careful. This is why one must focus on really reaching out to the people and also giving the people a way to get back to them via promotional products. Holding rally’s, giving powerful speeches, and giving all your biggest fans an inexpensive product like wristbands to remember you by is what it’s all about. For further advertising purposes you could put your campaign website on the wrist bands as well.

Spreading Awareness on a Specific Subject

Many issues are happening all over the world. As I’m writing this, there was just a horrible earthquake in Haiti. Many lives were lost. Awareness wristbands really help to remember these people and also to raise money for the relief. It’s key that wristbands are inexpensive, because for a tragic happening like this, you shouldn’t be spending much money.

To Reward Good Behavior at School

When a student practices good behavior like breaking up a fight or helping someone out, then they should be rewarded somehow. The question is how? Every school is different. I recommend wristbands with the schools logo and a cool saying like “The Ultimate Lion” or whatever you school’s name is.

These are just a few ways that you can use silicone wristbands as a promotional product. There are dozens of ideas floating around and still some that need to be discovered. The fact that silicone wrist bands can be customized, make them a very hot promo item. Another great thing is that wristbands can be produced very fast. This is great, if you’re like me, because now you don’t have to worry about your promo products being delayed. On top of all the other good stuff, silicone wristbands are very easy to produce- so expect you product to be exactly how you designed it!

Learn more about silicone wristbands!

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While fostering a legal marketing habit can often be a solo activity, there’s no better inspiration than enlisting the help and support of other firm members. Whether it’s other attorneys or staff, their help, encouragement and ideas are imperative to business development success. Collaboration with others can make your marketing efforts even more powerful, allowing you to keep each other on track, spark new ideas and even join forces in joint marketing efforts and strategies. A true marketing culture can’t be implemented overnight, like anything else it takes hard work, dedication and focused efforts. That being said, here are a few of our best tips for getting other members of your firm to join in your legal marketing journey.

Be a passionate leader.

If you’re going to talk the talk, you must walk the walk. If you’re not committed to marketing and business development, others won’t be either. Be vocal about your plans, your speeches, your networking events, your successes… it will inspire other attorneys and staff to join in your efforts. Enthusiasm is contagious.

Provide training and resources.

For larger firms that can mean working with firm leadership to host a seminar or workshop to kick off a marketing initiative…but it can be even simpler. Share your knowledge. Have you found a great website or blog (like inblackandwhiteblog.com!) that imparts helpful tips? Send it to colleagues. Read a great marketing or business development book? Pass it around the office. Exposure to ideas and strategies can spark action.

Create a forum for results.

Set up a monthly marketing meeting or lunch, where those participating in business development activities can get together to report on their initiatives, share leads and be held accountable for their efforts. It will encourage members to keep on track and make others wonder what they’re missing out on.

Hire extroverts.

Make marketing and business development a part of your hiring practices. Ask potential members what their thoughts on legal marketing are and how they plan to implement them. Bring in lawyers who are extroverted, flexible and able to embrace change. The same goes for support staff or anyone else who can contribute to firm marketing efforts.

Create a plan.

We’ve said it before and we’ll say it again. Having plan is crucial to marketing and business development success. Work with other firm members to create an actual marketing plan… on every level. From individual plans to practice groups to an overall firm plan, it will help define what you plan to do and understand where you want to go.

Enlisting help and support in your journey may not be easy, what with billable hours and everyday excuses, but if you can get just a few outspoken and influential members on board it can reap serious rewards for all of you. Remember, marketing culture doesn’t just happen; it’s a process that requires time, effort and most of all FOCUS.

Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is an award-winning, Amazon-bestselling author and the force behind In Black & White, a blog dedicated to clear, straightforward advice and open discussion of legal marketing issues. For more information on Paula Black, her books and her company please visit paulablacklegalmarketing.com.

Article Source:http://www.articlesbase.com/marketing-tips-articles/how-to-inspire-your-firm-to-take-legal-marketing-seriously-1500418.html