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When writing article marketing content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or article marketing copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your article marketing goals.

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When writing article marketing content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or article marketing copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your article marketing goals.

To begin with, it is most significant to determine the right keywords for the subject you are writing about. A keyword is a main subject that would be the focus and theme of the entire marketing article. When using keywords in this regard, be reminded that keywords can be made up of a single word, a phrase, group of words or different sets of words that are put together. Keywords are important because that would be how search engines would identify, index and rank articles.

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 For example, you are using the search engine to search for articles with ‘article marketing’ as the keyword. Upon typing the phrase into the search engine box, a page containing all sites and Webpage addresses containing direct links would be flashed into the computer screen. Notice that the listing consists of several or numerous listings. Also take note that those sites and links listed on the topmost portion would likely solicit and enjoy more search engine clicks from online readers. You surely would look first at those listed on the first few links. And for sure, you would be more likely checking them out than the rest.

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Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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I was recently invited to speak at an event orchestrated to give small business owners an overview of the e-marketing landscape. I thought I’d go in, give an overview of SEO, and provide some practical SEO tips for those delegates who possibly didn’t have the budget for a full-blown campaign.

I was met with a few blank stares, which made me realise that a lot of SEO still goes over the heads of most people. That’s not to say that they don’t know what it is, and most people these days certainly grasp its benefits. What they don’t understand is “the how.”

Keyword research and careful keyword allocation remain the cornerstone of a solid SEO strategy. But that aside, what are the technical considerations that you should look at, on page, to ensure that your content performs as well as it should on the search engines?

Make sure it’s accessible

If search engine spiders can’t reach your content, they can’t index it. One of the most common problems I see is that sites restrict spiders’ access through their robots.txt file, restrictive navigation or the use of elements like iframes and Flash.

Get your meta-data right

We know that Google doesn’t consider the meta-keyword tag any longer, as it had been so widely abused in the past.

However, the title tag is still one of the most important elements on a page. It can also play an important role in click-through rates, as it is the blue link text which is displayed on the search engine results pages (SERPs). It’s important to include your main key-phrases here and to customise this tag for each page.

An equally important element, the meta-description, is often used as the snippet on the SERPs. This should include relevant key-phrases, describe the page and entice users to click-through.

Use proper headings

Headings give your page structure and, if these are marked up correctly, they give search engines a good indication of your page’s hierarchy.

Use descriptive URLs

URLs should contain keywords. If your site is data-base driven, you could utilise something like a mod_rewrite to convert your URLs into user and search engine-friendly addresses.

It’s also worth employing a directory structure that orders your content in a hierarchical and logical way.

Link properly

Linking appropriately to your landing pages with the correct keyword-rich anchor text (link text between the tags) not only provides a useful point of entry for your human users but also shows search engines which pages on your site are the most important and what they’re about.

SEO made easy

The good news is that if you use a platform like WordPress for your site or blog, it already takes care of most of SEO’s technical considerations for you. There are several plug-ins or widgets that you can use to rewrite URLs, to insert custom meta-data and to format headings.

Generally the CSS and the mark-up of WordPress templates is standards- compliant and very accessible, so you don’t need to worry about whether your content is crawlable or not.

Of course, the content is still up to you. You will need to evaluate the keywords you choose to use, monitor your progress in analytics and use this data to make informed decisions about changes to your site.

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About the Author:
AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.
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Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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