What is “branding yourself” mean? This means getting your name and face out there so people know who you really are. The internet is very saturated with the “next best business opportunity”. People want to “see” other people, not just the next big opportunity. People that are searching for something to do to create more time and income are looking to work with real people! Get your name and face out there. People are going to recognize your face and name and are going to feel more comfortable in connecting with you. There are many reasons personally branding yourself will affect you in your business or any other opportunity you are seeking. 

Using the many social media tools we have now like Facebook, MySpace, Twitter, and Squidoo, are great ways to get you name and face out there. Be very active with these sites. Share informative links that will help people.  Don’t pitch your products or business, people will definitely get turned off by this.  People will soon know the person you are by the way you talk and carry yourself. How many people out there want to work with someone they have never met?

Video marketing is HUGE right now. Getting to actually see people in their own environment will also make potential prospects feel better about you and possibly joining your opportunity.  Some say they don’t like doing videos.  Trust me, start doing them. You won’t be perfect at doing them, but you will get better.  All these ways are FREE! (unless you don’t own a video camara). 

Tell your story! The human brain responds to stories. People buy people. There are many individuals who have been in the same situation at one time, so they will relate to you this way.  Share your stories and experiences. We all have stories about our pasts.  People will respond to those from-the-heart stories.

Establish yourself as an expert in authority. People will definitely feel more comfortable working with someone that know what they’re talking about.  So get your profiles set up on all your social media sites and make sure they are 100% done.  Make sure you provide as much information to others by having links to other authorities in your industry.  

Be creative. I know you may not have all the knowledge to compete with the established successful entrepeneurs in the competitive mind. Being creative will show people that you have a lot value to bring to others in a different way.  Figure out what you can do to be more creative.  This will take some time.  I always believe a creative mind will always outduel a competitive mind. 

Thanks for your time. Hopefully this helps you move a little more forward in your business. 

Greg Schmidt

Internet Marketing Consultant 

Greg Schmidt is an internet marketing consultant who love to share his ideas to better the marketing skills it takes to become a more successful internet business owner. He shares his stories of struggle, sacrifice and success with everyone.

Greg’s Bio/Blog: http://www.gregschmidtsblog.blogspot.com
Greg’s Internet marketing system: http://www.livelikegreg.com

Article Source:http://www.articlesbase.com/marketing-tips-articles/branding-yourself-an-inspirational-marketing-idea-1384438.html

In this article, dental practice management consulting adviser Lloyd Irvin will share to you the importance of “traffic” and “conversion” in online dental marketing. The dental practice management consulting adviser will share to you the definition of traffic and how getting it to your dental website is a must in online dental marketing. And the dental practice management consulting adviser will also share to you the definition of conversion and how to find your conversion rates in online dental marketing. And this is something that we focus specifically at our dental practice management website!

Here’s what the dental practice management consulting adviser will share to you about traffic and conversion:

On Traffic:

What is “traffic”? Traffic refers to the number of people coming in to your website daily through the Internet. Before, people use the yellow pages to look up and search for things they want to buy. Today, although some people still use the yellow pages, there’s an entire sector of people that if they want to go and buy things that they want, they go to the Internet, use search engines like Google, Yahoo, MSN, wherein they type in whatever they’re looking for and they spend time just trying to find out what they’re looking for, and they do their research online! As a dental practice management consulting adviser, I would tell you to understand this fact: traffic=real people! Hundreds and millions of people are searching for things online every single day. Online, they look in for Cosmetic Dentistry, Implant Dentistry, dental terms, etc. People are searching on the Internet because they have problems, desires, and want them fixed/achieved right now! In online dental marketing, your job is to make sure that you get these people into your dental marketing website, and into your dental practice as well!

On Conversion:

What is “conversion”? Conversion means that the people visiting your website becomes your new patient (and this should be your goal for your dental marketing business!). As a dental practice management consulting adviser, I would tell you to structure your website in a way that you get people to enter their name, contact number, and personal information, and then they would call your office and they officially become your patient in your dental practice! Now, conversion rates can be found in four areas:

• Website Opt-In Rate: If you have a website and you are collecting names, e-mails, and full contact informations, you can track down and see what your conversion rate is with this. If you are using postcards or any other kinds of media, you can track your conversion rate for your online traffic.

• Website Call-In Rate: You can also have conversion using call-in rates; wherein potential patients call into your office through your website, and in the process, they become your dental patients!

• Office Appointment Rate: For this, as potential patients are calling into your dental office, you can get your staff to have useful “scripts” that they can follow so that there’s a big chance of getting that potential patient into your dental practice. And having these scripts will definitely make a big difference in your practice!

• Auto-Responder Conversion Rate: Now, a lot of people have heard about the auto- responders, but are the e-mail that are in the auto-responders converting? If you have a 10-step auto responder that is automatically done, what is the percentage of people that call your office after they get e-mail#1? Or e-mail#2? Or e-mail#3? Or e-mail#4? You should also be converting these. Imagine this, if you track your results, you found out that 40% of those people got email#4 and called; and only 5% called from e-mail#1; 15% called from email#2; and 20% called from e-mail#3. With this, you can move e-mail#4 to position#2. In here, we’re trying to get them in as fast as possible! And while there in your auto-responder if your email#4 came in one day into position#8, but on that same day people are on Google looking for a dentist, and if they also opted into your competitor’s website, and your competitor’s first e-mail got them, then you’ve lost them! And if losing them is worth, say, $20,000.00, you should be concerned and worried, and you should be interested in how you can improve that!

Now, given these facts, as a dental practice management consulting adviser, I’d tell you to get as much traffic as you can into your website, be mindful of your conversion and track it down always, and increase both your traffic and conversion in order for you to make more money in your dental marketing business. Always remember and keep in mind my “magic formula”: Traffic + Conversion = Cash! Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How to Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, and Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/dental-practice-management-consulting-adviser-lloyd-irvin-on-traffic-and-conversion-1308834.html