Take my industry for example, promotional merchandise.  Surely its beauty is the combination of its competitive pricing structure versus its long-term viability.  For example, if a business invests in 500 branded promotional mugs you’re probably looking at about £1.50 to £1.75 each.  Now the chances are that 95% of those mugs are going to remain on the recipient’s desk for at least 2 years…excellent value for money.

So why would I recommend to my customers to invest in a World Cup 2010 promotional product.  By its own definition, it has a limited lifespan.  And it if all goes pear-shaped for England this year, there is a very strong possibility that the item will be quickly dispensed with as soon as they are out of the competition!

Don’t get me wrong, of course there is a place for themed promotional items to support a product launch.  Promotional pens, caps, carrier bags are all widely used to promote films, events etc.  But the problem with sporting events is that they bring emotion into the business arena and when events take a turn for the worse, your promotional item will end up in the bin.

My conclusion is to just look at things logically.  The size of the promotional merchandise marketplace in the UK is a clear indicator that businesses see it as a viable use of their marketing budgets…and that should indicate that they work!  But limit the promotional product chosen in any way – size, theme, and usability – and your are limiting its lifespan and so negate the main selling point about promotional items…their cost effectiveness.

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About the Author:
Ian Feingold is a Director of Code Promotional Merchandise, an online supplier of promotional products and business gifts to businesses, charities and public sector organisations with products including promotional pens, promotional mugs, promotional umbrellas, promotional desk top items and eco friendly promotional giveaways.
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Advertising with promotional merchandise is a great way to gain company exposure, as long as the proper item is distributed. When utilizing promotional merchandise a great starting point is to think of what your clients needs are. You can answer this by looking at the time of year, season, clients interest and your services or products.

Although promotional products will work wonders you need to really get to the bottom of what item will best suit your customers. There are a few simple questions that you can ask yourself in order to find that perfect promotional item to express your appreciation for there business.

You need to start by asking yourself: Who are your clients? Is there a common thread that brings them together? What are there social backgrounds? Are they similar in age? What is their lifestyle? Questions such as these will enable you to think about who your customers really are and what products have the potential to adequately suit their needs. Items that are suitable to your customers is the best way to ensure that the item is used instead of thrown in a drawer, the trash or the back of a closet.

Once you have answered all of those questions it is time to think about what type of business your customers are looking for. Do they have a need to repair something? Are they needing to change a flat tire? Are they looking for information on that perfect vacation? When you are gifting a promotional item that can fill the need of your customers it will increase your chances of having a continued business relationship with the individuals.

Lastly, try to think about the seasons and the region in which you live. Will your customers be scraping ice off their windows or enjoying a game of beach volleyball? Choosing items that are relevant to their lives will help ensure that they are seen around town and will help you build brand recognition for your business. Great logo imprinted items with a purpose will work hard to generate new business for you.

When you are trying to decide on suitable promotional products to give at your next business conference you should go to www.prodpromo.com. Here you will find a large selection of everything from promotional clothing to promotional pens.
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Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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