Why should someone listen to what you have to say or buy what you have to offer?

Take a minute and really think about those questions. Do you have a clear answer? Because if you don’t, then the people to whom you want to market your business won’t have one either.

At a session I did awhile back, one of the attendees shared how valuable zeroing in on these answers was for her own business.

Looking at it from a two-pronged approach, she knew that in her personal life, she had a huge story which went all the way back to her father.  She personally struggled with conveying the story because, in her words, “I felt that feeling of ’Oh god, I can’t tell people that because I would feel uncomfortable telling them. And they would feel uncomfortable hearing this story.’ ”

But at a networking meeting where each participant was given seven minutes to talk about his or her personal life instead of what they did for a living, she relayed her story. “The whole room just went silent. They couldn’t believe it.”

Afterward she was approached by people encouraging her to write the story she had just told. Someone asked, “When is the book coming out?”

She had always felt very embarrassed about telling her story. But in light of the reaction she received, she had to rethink her reluctance. As she said, “I’ve always thought of it as being, ‘Oh no, you don’t do that.’ So that sort of turned it on its head slightly.”

Though it took a good deal of courage for her to share her story with the group, she knew that her story was a significant part of what made her so special. And the feedback she received from that group was quite the opposite from what she expected. They weren’t at all uncomfortable or embarrassed, they were compelled. “Godsmacked,” as she put it.

She didn’t even know why she chose to share her story that particular morning. This is what she told me … “I thought, ‘Oh for goodness sake, just tell them. Just tell them.’ And I did. And I think actually after I’d done that, their attitude towards me changed.”

It sometimes does take bravery and nerve to explore who you are and why you are doing what you’re doing. It takes fortitude and mettle to share your stories and reasons, especially the ones that once left you feeling vulnerable.

But these are also the reasons why you are special. And sharing them is one of the most powerful ways to really take your marketing to a whole new level.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
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Are you in a bind right now in your career or personal life? Are you so broke that you can’t even pay attention to the words that you are reading? If either of those statements describes the state of your current existence, it is time that you put on your online battle gear. I am referring to the type of armor that will enable you to fight your way out of the difficult situation that you are facing. A fast way to earn money by using the skills that you have as an internet marketer is by calling those people who own a business in your city or town. Often times, we take for granted the words that we have learned over the years as online experts and business owners. These very skills are the kind of abilities that can make you a person with extra money if you persevere and do not give up at any cost.

Start making a list of the companies that are advertising in your local low budget newspaper. In my area, we have a periodical called The News Journal. Though the name may be different in your neck of the woods, you most likely have a similar resource that can become a list of gold in the right hands.  After you have gotten a copy of this newspaper, you can call all of those companies in the paper that have a telephone number, but do not have a website yet. This is what should now be your target market. The plan is to market to these business owners by offering them a website for an excellent price. Even if you can’t create a website yourself, there are many web designers, family members or college students who can make one for you at a higher price than you would charge these company executives.

This is how the banks operate on a routine basis. They charge their customers a higher fee than whatever they are paying. It is time that we begin to do the same exact thing in our own home based businesses. Develop a list of these owners who have no sites and just call them and let them know that you can have a site made for them in less than 10 days for less than $400.  Keep calling until you have found a person that takes you up on your offer. You would then get your outsourcing mentioned above to do it for you for 100 dollars or less and you have just earned a nice, little paycheck in less than 14 days. If you repeat this process, you can increase the amount of money you make very easily.

Doing these out-of-the-box sort of things can lead you to leave your current place of employment very quickly. If you can teach these methods to your family members, you can also help them to obtain similar results in their own home based businesses. Now is the time to put your newly discovered knowledge to work and become an offline business owner’s answer to their prayer.

Erica Njie
Direct marketing Entrepreneur
www.enjoysuccessfromhome.com
302 877 0272

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