This question haunts many website owners. The reason may be that after registering your domain, it takes up to three days (standard propagation time) for your domain to fully propagate throughout the internet. So if it has been less than three days since you got your domain registered then the best thing to do is to wait and watch.

One more (probably the most crucial) reason behind this may be that your website may not be optimized in accordance with search engine algorithm (it is the criteria which a search engine uses to determine according to which websites match certain words or phrases). This process is termed as Search Engine Optimization (SEO).

The basic factors of Google’s algorithm are:

Trustworthiness of the host domain.
Link population of the host page
The anchor text of external links
On page use of keywords
Traffic and CTR data
Social graph metrics
Hosting and registration

According to research over 85% prospective web customers use search engines to find products and vendors on the internet. The majority of this traffic is brought by only 30 search engines. Therefore, getting listed in at least 20 of these search engines and directories is of vital importance. Search Engine Optimization aims at getting your website listed on the first page of a search engine and this is known as search engine ranking.

A high search engine ranking increases the prominence of your website ensuring more traffic. Having a good website with quality content and an effective design takes a backseat if your website is not search able and lacks traffic. It is simply like having a good product without any buyers.

Various factors like inbound links and quality of domains linking to your website, keywords, effective and fresh content, link popularity, etc. facilitate your website in obtaining a good search engine ranking. Using white hat SEO techniques (ethical viewpoint and SEO techniques which are in accordance with search engine guidelines) and avoiding black hat SEO techniques (unethical measures to ensure short term high search engine rankings) helps in making your website noticeable.

An internet browser is not aware about the size of your company. It is only your website which reflects your organization to a browser. Therefore, an effective website (provided it gets traffic) can help your business grow irrespective of the size of your company. Therefore, SEO results in increased traffic and that in turn results in popularity and growth of your business and your organization.

Cant Find My Website on Google? – Give your website a popularity boost and see your website coming up on top!
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4 ways to avoid SEO penalties

Search Engine Optimization (SEO) is a critical part of any internet marketing strategy. Although there are significant benefits to be had from properly executed SEO, improper SEO tactics can result in serious penalties that will send your website tumbling down the search results. In this article we will briefly touch on 4 things an SEO practitioner can do to avoid these penalties, and ensure their website sees unobstructed growth towards the top of search results.

1)      Never plagiarize – Simply put, plagiarize and you will get penalized. If you must leverage existing content, make sure to rewrite every last sentence. Even a single copied sentence can potentially result in a penalty. Carefully re-write and re-organize content if you are taking inspiration from a pre-existing source.

2)      Avoid Keyword stuffing – As a rule, content should always be keyword rich. Filling your web pages with relevant keywords helps search engines, and users, determine the page’s value. However, overdoing your keyword density will result in a penalty. Ensuring that your keywords comprise no more than 5% of your content will keep your page safe from search engine penalties and help maintain their climb up the search ladder.

3)      Never use hidden text – Hiding text behind images or by blending the text color in with the background is an easy way to get your page penalized. These tactics are underhanded and fall directly under the ‘black hat SEO’ category. Unless you have no desire to elevate your page’s results, always avoid hidden text.

4)      Take it slow – If your site has 10 back-links on Monday, and 10,000 back-links on Tuesday, it will likely be penalized on Wednesday. Link building should be a gradual and organic process. Legitimate news events and trends can easily generate this amount of links, but this is where the human element comes in. A sudden influx of links will cause the site in question to get flagged. At this stage, a human we will be brought into the equation to determine the validity of the links. If your links were generated artificially, they will know.

Jefferson Spooner writes on behalf of inSegment, Boston’s leader in search engine marketing, internet marketing, and the home of Boston SEO.
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Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

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