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Posts Tagged ‘Marketing Training’

Successful Network Marketing Tip Of The Day – Part One

Wednesday, September 30th, 2009

Despite what you may have been told, successful network marketing doesn’t have to be hard.  The difference between those who succeed and those who don’t lay in some basic concepts.  For the next few days we will be looking at 5 principles to make your network marketing business a success.

Today’s concept is definitely my favorite.  Believe me, it didn’t begin that way.  In the beginning I was so caught up in all the hype that I ignored this one simple ingredient.  It cost me years of struggle.  To save you from the same struggle I’m going to lay it on the line.

So, do you really want to succeed in network marketing?  I know you do.  It’s why the title of this article caught your attention.  By reading this you at least have an idea of what you need.  But maybe you’re just looking for a shortcut.  Are there shortcuts to success?  You bet there are.

Let’s face it, building a successful network marketing business takes time.  Answer me this.  What do solid buildings start off with?  The Christian Bible tells a story every new business person should come to know.  Perhaps you’ve heard it.  Here is part of it: “The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock.”  Does it sound familiar?  What do solid buildings start off with?  That’s it, a foundation.

Training is our network marketing foundation.  But training is not enough.  Would you ask a poor man for financial advice?  Would you seek tutoring from a failing student?  Would you ask a mechanic to rebuild your computer?  Definitely not, yet many times that’s what we do in the network marketing business.

There is a great deal of information out there.  Information is important.  Many businesses require you to get constant training to keep your license.  Often this training is mandatory.  And network marketing is really no different.  Continued training is a must have.  There will never be a point when you know everything.  Things change so very rapidly.

So, this is the ultimate tip.  That’s why I decided to make it number one.  To get the best information you need to go to the source.  Successful network marketers.  Find those successful network marketers and do what they do.  Ask them for help.  Watch all of their videos.  Subscribe to their newsletters.  Find them on Twitter and watch their every move.  That is how you will find success.

This is your starting point.  This is how you start a solid foundation.  This is where you can find your direction.  Do you want to be a successful network marketer?  Then don’t ever stop learning.  Then never stop your training.  Don’t ever stop (that is a tip for another article).

Successful network marketing has it’s roots in this one simple concept. Do not neglect it. To get the training you need from the top network marketers join us today on this network marketing system.

Article Source:http://www.articlesbase.com/marketing-tips-articles/successful-network-marketing-tip-of-the-day-part-one-1284241.html

Information Marketing: Steps to a Six Week Training Program

Sunday, September 20th, 2009

As an Information Marketer, creating a new product while working with limited amounts of time can be a challenge.  For fastest results use the six week training program that can be implemented using only a few hours a week.

As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business.  Here is a question from Nina in Las Vegas, Nevada about the steps and time necessary to create a six week teleseminar series.  Since this is a common question, I decided to prepare an article about this challenge to help you.

When you start setting up your new coaching program, the first thing you want to do is create a format that will interest your customers. This is why the six week training series is an excellent tool. I prefer to use teleseminars, but if your customers happen to be local, you can deliver it in person.  It is usually more personal to do a live conference, but if you feel more comfortable about it, stick with the teleseminar.

The only thing you need to start with is a simple flyer. It should be a simple one-page thing you can send to people and just get out there to advertise your program. Your flyer should include a catching headline and probably a short description of each of the lessons you are going to be offering. Bullet point or short paragraphs work just fine. I would go ahead and mention that when they buy the course you will give them the entire thing on CD. There will always be the people who won’t join your program based on a conflict for one of the dates and if the entire thing is available on CD, this conflict won’t serve as a deterrent from joining your program.

 The next step is to develop your program. Personally, I find it easiest to make it into a workshop format. Maybe you speak for about an hour then lead them through an exercise to get them started in whatever you have been teaching on for about 15 to 20 minutes or so. The first session is easy enough to do. Start by giving examples of what other people are doing and show them the power that marketing has, not just locally, but internationally. After you are finished, you can ask for feedback. If you are doing your program locally, you can even go around the room asking questions such as, “Tell us a little bit about yourself and what you would like to get out of this course?” and “What is your top question about this?” After you ask the questions and get the answers, you have the feedback that you were hoping for and then you can build the rest of the classes as you go. 

What you will probably want to do is on week two or three, offer personal coaching.  The way you position this is by saying “You know, quite a few of you have asked me if there is a way that you and I could work directly.  As you know working with clients, they can have access to all the books and all the videos that are out there, but really working with a personal coach makes a big difference for them. I think I could be that coach for your business. So because you’ve asked for it, I’ve created this program.  It may not be for everybody, but if you’re having trouble getting some of this implemented and you need some more help, this is the program that I’ve put together.” After you present this, you outline how you will coach them personally in order to get this done. I would keep the pitch to less than 5 minutes and present it in weeks three, four, five and six.

Recording your program isn’t too complicated either. At Radio Shack, they have little Olympus brand mp3 recorders. They are about 150 dollars, so they aren’t cheap, but are worth the investment. The other thing that you may want to consider is a microphone.  They have microphones that clip to the lapel of your shirt and have a cord attaching to the mp3 recorder so you can record directly into it. If you sell this program for 200 or 300 dollars a person, which is pretty inexpensive for six sessions, once you get your first 2 or 3 customers, you’ll have made back everything you spent on the recording devices. You’re really only looking for maybe 15 to 20 people in your session and 5 to 10 people in your personal coaching program.  That figure gets you from zero to making a little bit of money.  And you’ll have a product in the can.  If you create handouts or anything like that for your training session, they now become handouts for your product.

Time wise, I would try to find a couple of hours on a weekend to create your flyer and layout your outline. It may seem unimaginable for those of you who are already stretched to breaking point, but look at what your upfront time commitment is to create this program. It’s a flyer that has the marketing for your seminar and the price.  The seminars may take you three or four hours to prepare and an hour to give, but after four or five hours and now you have a product.  You do that for three weeks and now you’re pitching your coaching program.

There have never been greater, more diverse, more lucrative opportunities for everyone—experienced, successful entrepreneurs to rank beginners—in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything—from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD’s, books, e-books, CD’s, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences. 

Watch a free video revealing how several info-marketers created their products and became infopreneurs at www.InfoMarketingStartup.com.

Robert Skrob is president of the Information Marketing Association with members marketing products in hundreds of different business categories. The IMA offers newsletters, how-to courses, business resources, and coaching for its members. For information on how you can create an information marketing business, visit www.InfoMarketingStartup.com.

Article Source:http://www.articlesbase.com/marketing-tips-articles/information-marketing-steps-to-a-six-week-training-program-1246781.html

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