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So you want to start a business on your own. You want to sell a product that you think is on par with others in the same category or maybe it’s better than the others. The only hitch is, that you don’t know how to market the product simply because you are starting your venture on a shoestring budget and therefore, you have very little or no money for marketing. In a case like this, how would you promote and advertise your product so that it builds equity in the market?

As a common practice, the marketing budget should be about 2% to 5% of the overall gross sales, but this is not the same for all markets and products. So the first thing you need to do when you start a business is to figure out what your marketing budget would be for the first six months.

You could use the following promotional activities to begin with – events, aggressive advertising, internet marketing, word of mouth, strategic partnerships, public relations and direct marketing. For a low budget start-up unit, the following marketing tools can be useful:

Newspaper write-ups – You can get articles that talk about your product in a broader perspective, published in a newspaper. For example, if you are selling a sauna belt, the article can be about the effects of sauna treatment for weight loss. The article can also have a word or two from a famous personality who religiously believes in the sauna treatment.

Direct marketing – Instead of going for expensive marketing techniques when you start a business, go for direct marketing. Keep your target audience limited and specific to reach them in the most effective and the cheapest way. For example, fliers inserted in newspapers and informative emails are two inexpensive direct marketing tools.

Word- of- mouth publicity – Get your friends and colleagues to spread the word about your product. This is the most effective and economical way to advertise. Get your friends and colleagues together for a small gathering and introduce your product to them. Keep in mind not to sell it too aggressively!

Internet marketing – Get people familiar with your product through internet write-ups and blogs. Most enterprises depend upon blogs to garner awareness for their products. This is again an extremely cheap and hassle free exercise. Similarly, market your product via social networking sites. Keep people intimated about new schemes, discounts, product enhancements and other new developments.

Make a website of your product – This is a relatively inexpensive option. Making a website of your product gives you a better chance to display your product and explain its features to millions of eyeballs everyday.

While all these could be effective marketing techniques that you can use when you start a business, you would eventually need to have a more consolidated and planned marketing strategy to promote your product and services. Therefore, keep putting aside a small part of your profits every month for your marketing budget. Use your marketing budget judiciously and keep a track of the results on each front. A marketing tactic that does not give you the desired numbers should be dropped.

All in all, make sure that every penny of your marketing budget is used to effectively project and promote your product. Follow a strategy that convinces your target audience to follow the lead and lets your business grow.

For more information and to learn how to work with Maryjean.

Starting a home business or any kind of business can be a difficult task.  Having little or no marketing budget can make it that much more difficult.  To find out more about starting a business without a marketing budget or other internet marketing strategies, contact Maryjean Howe.
Maryjean Howe is a professional internet marketer and business coach based out of Oceanside, CA. She works with people to help them start a business and continues to help them use training materials to effectively run a successful business. Maryjean has worked with people from all different backgrounds to help them start a business without any experience. For more information, contact Maryjean.
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Have you just signed up as a member of a gifting program? Or perhaps you’re considering joining a cash leveraging club? Either way, unless you have had previous experience in online marketing, you’re most likely searching for the best ways to market your cash gifting

I’m sure you have read plenty of blogs and watched countless videos on marketing cashgifting. There is a lot of good advice out there that will give any newbie online marketer a good idea of what they should be doing. The only question is, what marketing techniques should you stay away from?

I would like to share my personal marketing experience with you by revealing my fool-proof list of top 10 cash gifting “don’ts”. Follow these instructions exactly and you will be ahead of the cash gifting marketing game, even if you’re a novice.

Instructions system. Step 1 DON’T Use the term “make money”. It’s tempting to title your Craigslist ad: “Make $5000 NEXT WEEK!”, but I must warn you, doing so could be a violation of your program’s Terms Of Use. You see, technically you’re not “making money” with cashgifting, thus the above ad title could be counted as false advertising. Try using terms like “Bring in money”, “Receive money” or even “Get money”.

Step 2 DON’T Tell people that it’s “incredibly easy” to succeed in cash gifting… because it isn’t. Anyone who’s not a professional online marketer is going to have to spend a lot of time studying Internet marketing and trying different techniques to find out what works for them. To be honest, it can get quite frustrating in the beginning. You need to make sure that your team understands that, although you will provide them with support and advice, ultimately, they are going to be the ones responsible for their own success or failure.

Step 3 DON’T Send a lot of emails to your prospects if your system has a built-in autoresponder. This is self-explainatory: you don’t want to inundate your prospects with a ton of emails. I would recommend signing up with one of your own email addresses on your website, just to see how many automatic emails your system sends. If you do decide to send a custom follow up email, make sure it includes something of value, an e-book or just good advice.

Step 4 DON’T Send out any “un-targeted” email campaigns. For one thing, you will get a lot more response from a campaign that goes to a thousand opportunity seekers as opposed to a thousand random people. Also, you could get into trouble if enough people report you – remember, “spamming” is against the law.

Step 5 DON’T Seem uneducated and “scammy”. You might have an IQ of 150, but if you write sloppy, “get-rich-quick-sounding” blogs, ads and emails, you’re going to get a much lower response rate. An ad title “WANNA GET SOME FAST $$$? CLICK HERE NOW!” might sound appealing to a small group of Internet users, but overall, people online have a very good “scam detector”. Something simpler and less “in-your-face” should get a much better response.

Step 6 DON’T Use paid marketing services that you have just “found on the Internet”. There is nothing wrong with browsing the Net, searching for the next best way to market your cash gifting program, but be VERY CAREFUL whenever you sign up for anything that costs money. There are A TON of services out there that promise a lot of things, but don’t deliver. Always ask your mentor for a list of the “tried-and-true” marketing websites.

Step 7 DON’T Make promises that you can’t keep. It pains me to see cash gifting marketers make claims such as “Receive $2,000 CASH The First Week You Join Under Me” or “Sign Up Today And Get Your First Gift By Next Tuesday!” There is NO WAY you can guarantee such things to your prospects, so I suggest you don’t… Unless you want to get dozens of angry phone calls a day from people demanding to know where their money is.

Step 8 DON’T Pay for something when you don’t know exactly how it works. Some marketing services offer great-sounding deals on anything from leads to targeted traffic. The only problem is, how do you know if they’re for real? A fool-proof way to figure out whether a company is legitimate is to look at their “About Us” or “How It Works” section. If it sounds wishy-washy – stay away.

Step 9 DON’T Put your phone number out there if you want to retain your privacy. This is very simple. If you don’t want to be constantly answering phone calls, don’t plaster your cell number all over the Net! In my experience, it’s much better to provide your number only to those who have opted-in on your web-site. That way the majority of people who contact you will be serious.

Step 10 DON’T Lie! This is the biggest of all don’ts! It’s better to admit that you don’t know or haven’t tried something, then to lie about it. A much better tactic is to emphasize your STRENGTHS while drawing the attention away from your weaknesses. Eventually, you will gain enough experience to be able to speak about any aspect of cash gifting with knowledge and confidence..

I Am an online Cash Gifter!

And if you want to find out more about how you can easily make $11,000 in the next 12 days with my easy to follow techniques please visit www.giftingcycle.com

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