Marketing restaurants and food joints in large cities and suburbs is often considered an arduous task. This is mainly because competition is intense and customers have different options. While every restaurant owner is aware that proper marketing holds the key to success not everyone is successful in achieving effective marketing. However, there are a number of simple marketing strategies and tactics that can help promote a restaurant at a local scale.

Some of the simplest marketing tactics that restaurant owners can adopt to promote their food joints locally are as follows:

Distribute leaflets and business cards

As a restaurant owner your chief responsibility is to first identify who your target consumers are. For this, you should closely monitor the crowd turning up at your restaurant. Based on your observation, you will be able to find the clients who you should focus on. An effective way to reach out to them is to distribute leaflets, menu fliers and sample cards.

Remain in the public eye for all the good reasons

While it is important to stay in news, it is even more important to stay in the headlines for all the right reasons. This can be achieved by promoting your restaurant locally. You can make special announcements, offer attractive discounts on memberships and sponsor charity events to stay in news. You should also make sure that people turn to your food joint on special occasions. For this, you should make special preparations during the festive seasons.

Social networking

We are in the 21st century when it is practically unthinkable to do away with the Internet. Social media, in particular, is a very powerful medium that has opened new avenues of growth for entrepreneurs. You can use social networking sites such as Facebook and MySpace to target customers in your area.

Apart from these initiatives, you should also lay special emphasis on making your menu interesting and unique. A combination of good quality and effective marketing can make your restaurant instantly popular.

Roland Poitevin is a dedicated writer with a passion for business and environmental issues.
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Marketing in its true nature is the most effective way to influencing brand awareness and hence help in business promotion. In this article I want to emphasis the importance of experimental marketing as a mode of adding meaning to your business brand message.

By experimenting on new marketing options, it enables customers to be more receptive to the different kinds of marketing strategies you may opt to use. This is because customers sometimes become doubtful of commercial advertisements that appear on television or radio.

Using other means of marketing like direct marketing where there is direct contact with customers helps to create trust, clarify and more so prove your product worth. In addition, it will assist your business fulfill its brand promise to the undecided clients.

A good example would be; if you are dealing with the manufacture of motor vehicles or maybe detergents, organize an experimental event where customers can ask questions, scrutinize and try out your product.

The advantage of experimental marketing is that it gets your customers taking about your business. I therefore do not to remind business people that the best communication medium is where other people are spreading the word around about your products or services.

The target market that appears to be mostly reached at through experimental marketing is the youth. This is mainly because they are more receptive to new ideas and also take advantage of such events to socialize and make new connections. So if you want to market your business brand, use the available selections of marketing tactics and do not be afraid to innovative.

Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Visit his informative website at:- Business Management Solutions for efficient business operations.

Article Source:http://www.articlesbase.com/marketing-tips-articles/creating-business-brand-awareness-through-experimental-marketing-events-1743530.html

After one of the worst periods for sales in retail history, some of the largest retailers in the country are saying that this year they are going to work harder than ever at increasing sales while trying to contain marketing expenses, according to a Dow Jones story that ran this morning.

Their solution? The Internet.

“We’re looking at how we can be more targeted in how we talk to our customers,” said Barbara Hagen, senior marketing director for brand strategy and communications at Best Buy Inc., who was speaking at the National Retail Federation’s annual convention in New York City on Sunday.  She described marketing tactics designed to increase their visibility and drive people to their Web site to buy online or head to their retail locations. “It’s also a way of increasing loyalty and retention.”

She’s right – PR is the best way to leverage the Internet. It is the only marketing tactic that combines the power of print, both offline and online, with one stroke.  A single article in traditional print publications can also appear in their online publications and then can be republished and redistributed by numerous others on social networks.

The new media and PR are a match made in heaven for increasing awareness about your company and products:

1. PR is trusted – According to Forrester Research, 45 percent of people surveyed trust the editorial sections of the newspapers and magazines they read (offline and online).  But, 85 percent of consumers don’t trust the advertising that bombards them.
  
2. PR delivers credibility – If the reporter at your local daily newspaper sees fit to write about your company in a positive light, it amounts to a tacit endorsement of your company by the paper. That carries weight and trust that you just can’t buy with display ads in that same publication.
 
3. PR reaches the masses – In an age where more people are getting their news online than offline, it would appear on the surface that PR is losing its punch, but nothing could be further than the truth. Every newspaper and magazine repurposes its content online. In fact, the Audit Bureau of Circulation said the Internet readership of newspapers exceeded 75 million unique visitors last year, an increase of more than 23 percent over the previous year. People are STILL reading newspapers and magazines – and they are doing it online.
 
4. PR on the Web is closer to your customers – No matter your business or your potential customer, the ones who are ready to buy go to the Internet to research their decisions BEFORE they reach for their checkbooks.  Articles about your company and product can confirm their buying decision and, in many cases, put your consumers one click away from your Web site – your virtual storefront.
 
5. PR is Social Network Compatible – The best way to draw the ire of the millions of Facebook and Twitter users is to be too commercial in your updates and links. If you currently use social networks to generate new business, you already know you cannot be too overtly commercial in your posts.  Tweeting and providing links to legitimate stories in the media about your company is not the same animal, however. In fact, these postings typically help generate greater buzz and far more one-to-one contact with potential customers.
 
6. PR online is happening NOW – Right now, your competitors are working all these angles in growing numbers. No matter your business, companies – like Best Buy – are getting smarter about connecting the dots between their customers, the Internet, their message and their sales. Every day that you wait, they gain ground and you lose it.

The challenges of the new decade aren’t going to get easier, and economic recovery won’t be a magic wand waved by the government. We have to do what we know is smart, prudent and cost effective to drive our businesses forward. PR meets all those requirements more so today than it ever has before.

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to www.emsincorporated.com to signup to receive her free PR Insider Newsletter today! Or call at 727-443-7115, ext. 202, or email at mfriedman@emsincorporated.com.

Article Source:http://www.articlesbase.com/marketing-tips-articles/how-can-businesses-increase-their-revenues-while-spending-less-1730836.html