In this article, I’m going to share to you the real secret of becoming rich in dentistry. This is something we focus specifically at our internet dental marketing website! Everyday people request some information from me, wondering about how they can make money with their websites, do some stuff, and get some patients via internet dental marketing. You just have to understand how rich people become successful, and how they get to the top of their league! And it is just like how one can also become successful in internet dental marketing.
In internet dental marketing, you have to understand these facts:
* The problem with people today is that they think about their business all wrong. They think about how good they are as a dentist. They think about how pretty their office is. But don’t get me wrong, those things are important. But the only thing that is going to put more money in your bank account is to have patients on a consistent basis walking through your door, giving you money; which means that they accept treatment. Just like, as you can remember, the Beverly Hillbillies, where Jed Clampett, happened to discover oil, and they got rich right? Or remember the gold rush and the oil rush, where people were trying to stake their claim and get their territory, and dig their oil wells really, really deep? The one thing that I see in dentistry as a problem with most doctors is that they don’t drill deep enough. They think too linearly, and they go too wide. And for some reasons, there’s good reason for that because they haven’t been taught how to systematically drill deeper. As an example, let’s talk about the wealthy people. Who are the wealthiest people right now? And how do they become wealthy? Well I think it’s like 20 – 35% of those people, or even more than that, got all their wealth in real estate. They have accumulated locations (just like that board game monopoly). The thing is that they bought real estate. Take for instance McDonald’s. Everybody loves their quarter pounder with cheese and their french fries because they have more cholesterol in it per microgram than any other kind of french fries you can ever get. But that’s what not makes Mcdonald’s, Mcdonald’s. It is wealthy because it owns the real estate. It is a real estate company. It is everywhere you turn! And let’s take a look at Starbucks as another example. They have just announced that they just closed down thousands of stores throughout the country. And it doesn’t matter what people has to say about it. The thing is Starbucks knows that they put themselves everywhere so that they don’t have their competitors taking up those spots, and they put themselves on every single corner so that they own the real estate. They are on top of the consciousness of everybody’s mind. Now how do these relate to you? The virtual real estate that you want to own is online now! So what that means is all the keywords that you want to be recognized has to be on the front page of Google, because the reality is, Google is the number one monopoly board that you want to be on! Recent research shows that 74% of consumers go online to choose their professional service provider (that would be professional practices, small businesses,etc) so if you’re not number one on the first page of Google, then you’re not even recognized! It’s something like less than 5% of the people who go to the internet never even get to page two. It’s crazy right? The important point here is that you should get all the keywords that you want to be registered on and then go on Google. Just type them all in, and see where you’re at!
* Now let’s go to keywords. When you type in a keyword (so say like you do dental implants), and say you are on page 1 of Google! The next thing that I want you to do is click on that link and see what actually comes up. Are you actually the kind of dentist whom that person searches for? Do they actually get what they want in what they’re clicking through? So, if there’s someone who types in implant dentist, and when they click through your link, do they go to a page that has one paragraph about implant dentistry? If that’s the case, or you have a couple of paragraphs for it, that’s not enough to sell a consumer on why they should choose your practice and/or why they should even have that service done. So that’s where they’re at, and guess what they’re gonna do? They are going to hit the back button and they are going to Google again and go somewhere else. (I’m sure you’ve done this; for me I’ve done it a hundred of times!) But imagine for a moment when they come in to your website, it said something like “implant dentistry in your town”. So if you are in Geneva, Illinois, it says “implant dentistry Geneva, Illinois.com”, “Implant dentistry”, or “dental implant Geneva”. Whatever it is, the entire web page should be all about that thing. Its all about helping that patient get what they want, which is information! That is why they’re searching. They’re not searching to choose a dentist, but to find information about what would be the best dentist for their practice, or for their needs; and so what we do is we have these web pages that allow patients to get their information they’re looking for. It also allows us to follow up with them. In a sequential format so that you can convert these patients.
* Now let’s go to the money in dentistry. The money in dentistry, or in any business, is not in the 1%, 2% to 3% of the people who actually respond to your ads. The real wealth is in the 30% to 40% of those people who come to your web page who want more information; but they are not ready to buy yet. The secret is get in front of those people, capture their information, stay in touch with them so when they’re ready, they will choose your practice and only your practice, and nobody else’s!
So in dentistry (and in internet dental marketing for that matter), wealth always goes to patient base! And the biggest way to own that patient base for the future is going to have a dominant presence on the internet and then know how to attract leads, convert leads and do it in a very proper, smart, and systematic process that could work virtually 24 hours, 7 days a week no matter where you’re at. And it works while driving in you’re car, or while you’re golfing, or while you’re seeing patients. It’s not something that you need to think about; it’s something that is hooked up, plugged in and getting you leads! Imagine that every day no matter what you do you, have leads that turn in to patients, coming into your office. Now, the way to get richer quicker is to be doing that in multiple niches simultaneously. Some of the doctors who are getting the best results are getting search engine traffic, or doing their sites for implants, sedation, apnea and cosmetic dentistry, simultaneously. And because now its just all about getting more traffic and converting them!
Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.
My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!
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