We have talked about this in previous articles, but it is definitely worth mentioning again…and again, if you are failing to do this. It is vital to your business that you capture people’s information, if only their email address.

Due to your marketing efforts or even word-of-mouth from a friend or current client, once you are blessed with a new client, it is your job to keep them as a repeat customer. Obtaining their email address will allow you to do this. It is recommended that you stay in front of your client base with a monthly newsletter.

Some businesses send out information (something short and sweet!) every two weeks. That frequency all depends on you; but be sure to be consistent as your clients will start to expect to receive what you are sending.

One thing to remember in your emails and newsletters is to NOT always make it about what they can and should buy from. Instead, it is better and more valuable to you and your client when you are just “thinking” of them and sending them something that will help them make their day a bit better.

For example: a recipe, information on the benefits of a particular product or service, a thoughtful quote of the day, an upcoming event, etc. Just don’t always try to SELL them on something. Information and teaching people is the key to them NOT deleting your emails.

Ok, now that we know what you need to do once you have your client coming into your store, but what about clients that have not graced your doorstep yet?

What About Your Website.

I s your website providing all that it can to attract new customers? Does your website offer new and exciting information about you and your business so that it is attracting your current clients?

Let’s talk a bit about the value of an “Opt-In” box on your website. This opt-in box is going to give people a way to find out more about you and your business. It is a way for clients to sign up for your newsletter, a FREE eBook about your business or one of your services (such as the benefits of a massage, or how to safely and successfully jump-start a battery…depending on your type of business, of course), or even to enter in a contest you may be having or special coupons that only people who subscribe to your opt-in box will receive. The ideas are endless and only limited to your imagination.

The opt-in box is also a great way to send your clients to your websites (MORE HITS!!!). By having them go to your website, you can tell them if the opt-in to your newsletter, or whatever you are offering, that they will receive a discount off of their next service or a product you offer.

Opt-In email marketing is not different than direct emailing marketing except they don’t have to be a client who has already visited you and you received their OK to send them an email. With the Opt-In box, you are receiving their OK so that you will not be SPAMMING them. That is a no-no! NO SPAM!

Whether you are using Direct Marketing Emails or your “Opt-In” Email Marketing campaigns, follow these tips to better success with your email marketing.

1. Personalize.

It has always been said that the sweetest sound to anyone, is their name. Make sure you use their first name in the subject of the email and in the body of the email. It is proven that your email has a greater chance to be read and not deleted.

2. Short and Sweet.

Keep your emails informative, but short. People want to hear from you, but do not necessarily have the time to read everything. So decide on maybe a quick three little tidbits of information.

3. Chat.

Write your email as if you are having a conversation. Feeling like they are having a one-on-one conversation with you will make your client (or potential client) feel like a real person and not just another number.

4. A Gift.

Offer your clients a gift. Give them something FREE for taking the time to read your email or if they come into your shop. Maybe you have samples of your products that if they come in at a specific time and date, they can receive. Or if they come in for an oil change, they can receive a FREE car wash. Again, this is only limited to your imagination and your budget.

5. Benefits.

Tell clients the benefits of your products or services and not the features. This is your learning part of the email or newsletter. Just share and teach.

6. Call to Action.

Although we don’t want to sell to our clients in every email or newsletter, we do want to make it known that we are there when they need us and to remember us. Maybe you could mention that they need to call you and let you know when their birthday is, so that you can reward them with something special when their special day arrives. This gives you the opportunity to connect with them and them with you on a more personal level.

Or your call to action could be a survey in the email that month. This will get a response out of them. Again, letting them know that you care how they feel or what they are thinking.

7. Track It.

It is vital to know who is and who is not opening their emails. By tracking you will also see which emails are no longer valid and who is opting out of your emails. This gives you a better understanding of your email and newsletter campaigns so that you can correct and change anything that might up the odds of all of them getting opened and read.

8. Contact.

Make sure you remember to put all of your information on your email or newsletter at the bottom. Your business name, your contact numbers, your address, your business hours, and your logo. Remember every email and newsletter is an opportunity to “brand” your identity. Don’t miss out.

The power of “in-house” marketing is too often overlooked and is a very powerful tool. So capture those emails when they come to your place of business. When they give you their email address, you now have permission to send. So don’t neglect this valuable asset to your business.

As far as your “opt-in” emails, now you have a greater chance of getting these people to enter your business. My, isn’t the internet wonderful?

The email opt-in boxes I have used and found easy, where you can create a wonderful newsletter marketing campaign with autoresponders is Constant Contact.

One last thought…and it IS a big one! Think of your email data base AS your business. So many people don’t realize that when it is time to pass on their business to a relative or sell your business for big bucks, your database is really what you are selling. It cost you tons to get those clients and is a very valuable asset to your business. Use it to your best advantage.

Andrea Pekarik Welch specializes in helping people to build their business through the understanding of the basics of advertising, internet marketing and utilizing social media to their business’ advantage. Whether you have the typical brick and mortar business, email marketing with monthly newsletters is an absolute must when keeping in contact with your clients.
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Having worked with thousands of creative women entrepreneurs over the years, I see the common trend: you fall into the “safe marketing” place. Doing what everyone else is doing, using the same descriptor words, offering the same types of products and programs…and then wondering why your marketing efforts aren’t paying off with client interest and joint venture opportunities.

Turn your marketing around with these three Marketing Mojo perspectives.

1. What is your Movement? People don’t want to be marketed “to” or “at” anymore. Their days are too busy – they want to be moved. They want stories, passions, reasons to take action. They want hope and solutions presented to them that will change their routines and better their worlds in some way – whether it’s because they’ll change their habits, they’ll heal, they’ll laugh, they’ll be entertained, or they’ll achieve their dreams.

You have to step into your confidence about your passion and create more than a marketing strategy. Create marketing that moves people. They want to work with you or make a purchase from you because they are so engaged, your message is so compelling. They will read your ad or sales page, and they won’t be able to stop thinking about it – or talking about it.

Your movement comes from your own passion – either what has brought you pain or what brings you joy. A mother on my tennis team couldn’t find bottles and sippy cups that were “plastic safe,” so she created them herself. She is passionate about it, knowing that other moms are looking for these too. She is daring to put her passion into a product and sharing it with others too.

2. Give Them A Reason To Care. The world has changed and is continuing to move fast. In our information-drenched world, you have to capture your potential customers’ attention and give them a reason to read what you’ve written, to listen to your teleclass (one of hundreds that is sitting in their inbox) or your pre-recorded audio (where they had good intentions when they signed up, but now they’ve forgotten why they want to take the time to listen – not to mention it’s gotten buried down the list of emails in their inbox), or take the time to watch yet another video on YouTube.

The world wants to hear messages that resonate with authenticity and integrity. Dare to step up and speak your truth about your passionate area of expertise and call people forward to take action on what really matters to them.

3. Find Your Authentic Marketing Style. Let’s face it, not every one is cut out to be Oprah. Having a successful business isn’t about being someone else. The real secret is to know yourself and use that for maximum impact in your marketing. If you are an amazing writer, then ezines and blogging are perfect for you. If you have a great voice, then try audios, an Internet radio show, or a podcast to get your movement out into the world. If you look appealing on camera and communicate well visually, then let your message loose in video. Don’t try to do what doesn’t come naturally to you…lean into your Authentic Marketing Style. People will love it! When they love it, they’ll pay attention. They’ll be moved to share it. And they’ll be moved to buy what you are offering.

Your Work:

Dare to let loose your passion. Create a movement. Go deep. Be truthful. Speak from your heart. Focus on the marketing vehicle that feels right to you and do it well….so well that people talk about it!

If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business, http:/www.joyfulbusiness.com I would also appreciate it if you’d send us a copy for our media files. ©Copyright 2010. All rights reserved.
Laura West is an award-winning online entrepreneur and president of The Center for Joyful Business. If you are ready to shift your marketing and mindset for more success with joy and ease, get your free report: Business Attraction Success Kit

Article Source:http://www.articlesbase.com/marketing-tips-articles/get-your-marketing-mojo-working-for-you-1762399.html

Is your home-based business making you a profit or is it leading to a loss?  Every incredible marketing approach in the world will ultimately lead to a nonprofit organization from the discomfort of your home if you have selected a losing product.  So what specifically does it mean to own a home-based making money business? It means marketing a product that you are passionate about, of course.  It also means marketing a product that will actually increase in value over time.  That is what people of affluence refer to as an asset.

There are many products on planet Earth that are, in-fact, assets.  In recent past, real estate was the most profitable way of marketing an asset.  Buy it, fix it, flip it.  Except now in real estate the wise marketer must be highly selective in her efforts.  Much of her valuable time is spent in the selection process instead of in the marketing process.

Now, marketing an asset for a home-based making money business is not mandatory if the recruitment and retention is strong.  But, ideally the marketer should not only be making a profit from recruitment, but also from the product itself.  To insure that your marketing efforts produce the highest yield, ask yourself one key question:  is my product an asset or a liability?  Am I using it up by the end of the month, or does it age like a fine wine?

One example of an asset would be education.  Education can be an asset because under application over time it pays for itself over and over again.  Stocks, bonds, and mutual funds can also be marketable assets.  If you’ve got the feel for it like Warren Buffet, then that is definitely a direction to head.  Selection of the winner over time of course the key in that game.

Another example of an asset would be precious metals.  Have you ever heard of the liability movement of 1848?  Actually no, it was called the California gold rush because gold is also an asset.  You want to think of an asset like a young redwood tree.  As long as you maintain and keep it, it will grow big without a lot of effort.  Home-based making money business means taking your assets seriously.

The savvy marketer has her eye out for young redwood trees in her home-based making money business.  For example, if a network marketing company in 1914 marketed baseball cards including Babe Ruth… do you feel the product would be valuable today even without a downline?  Yes, in fact one month of autoship from that particular company would now be worth over $200,000.00

If you feel that you have selected a young redwood tree for your home-based making money business, does it have a bark thicker than its bite?  In other words, does it have an appearance and value that will grow far stronger than the original amount you paid the tree salesman?

You see, for a making money business from home, its best that the business actually makes you money.  And the best trees for growing money are of course redwoods.  Whoever said money doesn’t grow on trees was most likely not from California, whose state tree is the redwood.  So you savvy marketer.  Yes, I am talking to you.  You desire a making money business to provide your home with consistent comfort?  The suggestion is simple.  Plant a system around young redwood trees.  Everyone knows the best raw materials for assets come from California.

Finally, if you can take your California asset, whether a fine wine, a young redwood tree, or gold nugget… and craft it into a collectible, you might just have a making money business that even Babe Ruth would want to be a part of.

Edwin Ledgard is a master at assisting savvy marketers to choose the product that is best for them. If you would like to know if your specific marketing products or services are assets or liabilities, you may connect with him through http://edwinledgard.com. Or if you would like, learn about an exciting young opportunity marketing assets directly at http://coinfreedom.net.

Article Source:http://www.articlesbase.com/marketing-tips-articles/making-money-business-from-home-means-marketing-an-asset-1654737.html