Although many doctors are eager to dive into social media marketing since it is so big right now, it’s essential for them to take precautions. Social media marketing can be very effective if you go into it with a plan. Without a plan, however, you could spend hours on end perusing profiles and posting updates without achieving any results whatsoever. To ensure that the time you spend on social media marketing websites benefits your medical practice, keep the following do’s and don’ts of social media marketing for medical professionals in mind.

Do’s:

Remember that social media websites offer a space for you to engage in authentic dialogue. If you treat social media solely as a method for pushing your promotional messages, you will end up wasting your time.

Create a social media marketing plan that includes goals, objectives, and success measures. Social media marketing is a credible medical marketing strategy and should be treated as such.

Social media marketing may be cheaper than some traditional marketing methods, but it’s not free. You have to invest time, money, and most importantly, human capital, if you want your strategy to succeed. You will only get as much out of your campaign as you put into it.

Monitor what’s being said about your organization or clinic, and respond whenever necessary. It’s important to monitor what is being said about you so you can patch up any problems that arise before they become major.

Include important keywords in your social media profiles so people who are searching for information in your niche will find your social media profiles via major search engines.

Take the time to listen to what people are talking about on various social networks prior to contributing to ensure that you’re familiar with unwritten rules and the way things work.

Make sure you are fully familiar with the benefits, as well as the limitations, of social media marketing prior to launching your social media-based medical marketing campaign, so you can plan your strategy with them in mind.

Do research to ensure that your target audience uses the social networks you are targeting. It will be a waste of time for you to engage in social media marketing if you don’t use the right social networks. For example, you probably won’t have much luck marketing a medical practice on Myspace. However, you may have more luck marketing a medical practice on Facebook because it attracts a wider range of users, including older users.

Update frequently. People don’t like social media users who don’t update their profiles regularly. The most successful social media users are the ones who frequently update their profiles. If you don’t have time to use social media all day, automate your social media marketing system somehow.

Tell your patients about your social media presence. For example, you can add your Twitter page’s URL to your email signatures and business cards to encourage your patients to connect with you online. Furthermore, when you conduct presentations at conferences, you can advertise your practice’s social media profiles, which will help you network with other medical professionals online.

Don’ts:

Don’t build a social media marketing campaign for your medical practice without having a solid website first. It’s important to provide a link back to your main website on all of your social media profiles in order to build credibility and visibility. Social media regulars tend to distrust users who do not have their own websites.

Don’t try to accumulate thousands upon thousands of friends and followers on social media networks. Quality reigns over quantity in social media. What’s the point of having thousands of followers if only two of them listen to a word you have to say? 30 followers who hang on to your every word are worth more than 30,000 who don’t even pay attention to your updates.

Don’t expect to achieve results overnight. It could take weeks or even months for your medical practice to achieve results from a social media marketing campaign.

Don’t get too personal in your updates. Unless you are Paris Hilton, most people probably won’t care about what you watched on TV or how much you love your new red shoes. Keep things professional, but don’t be afraid to mix in the occasional personal update either, so your social media friends can get to know you better.

Don’t use different avatars on each social network. Your avatar is a large part of your branding, so make sure it is consistent across various social networks.

Don’t talk about a random slew of subjects. Make a short list of the topics you want to talk about in social media and stick to it. It’s important to establish a consistent branding image if you want to succeed in social media.

Don’t follow someone else’s social media marketing advice to a T. Learn the fundamentals, but then determine what works best for your medical practice through trial and error.

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About the Author:
JohnWhite is a medical marketing expert who works full time with health care providers to increase their visibility on the web space to get people connected with the Medical Professionals.
 
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Promotions have to be one of the more fun areas of marketing because they allow a company to give something away and nearly everyone loves free things.  All great marketing campaigns make use of tried and true methods that get the attention of both loyal customers and new customers alike. Here’s a loser look at promotional campaigns and items that can be helpful in building a lasting relationship with present customers and customers-to-be, as well as in giving a better exposure to a marketing campaign of your business.

One of the best ways is by giving away a keepsake of some sort and it does not have to be expensive. Giving something like silicone wristbands with a catchy phrase or a popular name that everyone has heard before can create a sense of fun for the brand that is offering the wristbands. It gives people something to wear and even those who may not regularly want to wear such accessories often store them away or give them to friends – which helps the brand achieve even greater identity recognition than it might have otherwise. If a business is marketing itself through an open house or other event as part of its over all campaign, then it can be wise to consider the benefits of offering plastic wristbands or a lower cost alternative could certainly be tyvek wristbands. No matter what sort of item is being given away as a memento of the event, creating the feeling that you are providing for customers that you care about is the way to shift them from apathetic to enthusiastically loyal.

All great marketing campaigns are about visibility. People who do not know about a company or its products on the market are not going to be able to do business with that company. By appealing to the senses of potential customers that a company wishes to attract, promotional products, like wristbands, are creating a lure that will not only attract new people to the brand, but also develop a lasting memory in their mind.

Creating associations is a powerful art and those companies who understand that their products or services need to be associated with strong feelings are always the companies that succeed to the highest possible levels with any campaign they choose to launch. Keeping customers connected to the emotional core of the brand is the most basic function of all advertising so finding the right emotional triggers bonds customers to products for life – for proof examine the mottos of major companies in any industry.

Nezabudochka is a freelance writer with extensive background in marketing and advertising.
For more information on promotional items and wristbands of all kinds, visit www.discountwristbands.com. There you can choose silicone wristbands in different colors and sizes as well as paper, tyvek and plastic wristbands to promote your event or a business campaign.

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