If you’re running a PPC campaign, your ad copy is what will entice Internet users to click on your advertisement. Of course, PPC Adverts are ranked by two factors, namely your Cost-Per-Click (CPC) bid and your ads Quality Score. Ranking well ensures that the advert enjoys the maximum number of impressions. Once you’ve got eyes on the ads, the next step is to ensure targeted clicks on the ad itself.

Google Adwords (PPC) text ads follow a very specific format. The adverts comprise a headline, body copy and the display URL. There are specific criteria for each element namely:

- In the advert headline you are allowed to use 25 characters (including spaces). According to Google, headlines that focus on specific products and include a keyword rather than only a broad description have a better Click-Through-Rate (CTR).
- In the body copy you are allowed two lines of text of 35 characters each (including spaces) in which you should also aim to focus on the specific product you are trying to sell. Ideally a call to action and one or two keywords should be included in the body text.
- The display URL can be 35 characters long and should correspond to the product or service mentioned in the body copy. It’s important to note that this is a “vanity” URL and need not be identical to the actual destination URL. The display URL is what will be shown to the reader of the ad. The destination URL is where the reader will be taken when they click on your ad. Ensure that your visitors or directed straight to the most relevant landing page by your destination URL.

To ensure your ad is most relevant to searchers’ individual queries it helps to have a variety of ads (in different ad groups) grouped by the keywords and key-phrases you are bidding on. The more relevant your adverts are to the key-phrase being queried; the more likely searchers’ are to click on it. Therefore, rather have less keywords and key-phrases per ad group to ensure relevancy.

You can increase your campaign’s conversion rate by:
- Focussing on your unique selling point (USP) in your advert and giving searchers a clear reason why they should buy from you
- Including the product price
– Including a call to action in the body text

A PPC campaign requires continuous tweaking and testing until you have found the perfect combination. Run different versions of the ads for the same product to see which combinations of keywords and ads perform best. Keep in mind that your advert’s headline and body copy is what will ‘sell’ the ad to searchers.

Read more about creating PPC adverts on Adwords.Google.com.

-
About the Author:
AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.
Article Source

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

Powered By WP Footer

Blogging is one of the fun ways to do that can make you money online. However, earning from your blog is impossible if you do not have traffic. Here are some ways on how to increase your traffic and create an income you want.

Submitting videos to top video submission sites is one way to increase traffic to your site. This is one of the things to do that normally miss out by bloggers. Simply because they think it isn’t that much attractive option to apply and perhaps they know that only professionals can make videos. It’s easy to make one. You can use video editing services on net. There are plenty of them. If someone likes your uploaded videos, he or she will also click on to your site.
Posting on forums is a great source of traffic and even can create a good quality back links. You can also find more people who are interested in the things you write. By doing so, you produce traffic.
Web 2.0 is one of the many sites where bloggers use to go through to increase traffic to their site. Building traffic to biggest social networking sites is a smart idea. Most internet users are members of big social networking sites. Bloggers are taking the advantage of it by posting their links on to these social networking sites.
Guest posting is one of bloggers usually do to create back links as well as increase traffic to their site. They do post articles on other blogs that are related to their niche. The only thing you can do now is to write your best post if you are invited by other bloggers to guest post on their blogs.
If you want to increase traffic to your blog, most bloggers are linking to others that can create good relationship with other bloggers. This is not just linking your blog site address to other blogs, but it also gives you the chance of linking back to your site. This is not a direct way in producing traffic although it helps in any way.
If you are offering some kind of services to your blog site, it is best to go for the top classified ads sites. There are millions of people who go there to find products and service they need. The chances of getting traffic through classified posting are very high. This will absolutely get you more clients and may only mean that you get the traffic you need as well as profit you wish for.

-
About the Author:
Simon Stepsys is more the 13 years in the online business scene. He has the knowledge of any information you want to know about online marketing or internet marketing as well as the ability to boost your site to the highest position in major search engines. If you want to copy Simon Stepsys’ work, visit the site at www.Free-Marketing-Tips.org
.
Article Source

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

Powered By WP Footer