The Use of Scent to

Diffusing the appropriate perfume in a hotel lobby has a direct and significant effect on customers’ representation of their stay. Where a population consisting of 70% business men is concerned, the perfume was found to be synonymous with differentiation and innovation. More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

When using olfactory marketing, it is proven that :

• Increase of calibre perception
• The hotel is considered more welcoming
• The hotel is considered more dynamic

The lobby is by far the most powerful and effective area to perfume within a hotel as this is where guests get their first impression of the hotel. Having the right scent at the right strength will create an inviting atmosphere, make guests feel welcome and be the start of a guest’s hotel experience.

A study on the effects of scent marketing in hotels took place in 3 hotels from the aforementioned group, located in Europe. The entire analyse followed a demanding protocol to guarantee the reliability of the results obtained.

In the first week of the survey:

• Fragrances were diffused in the hotel lobbies
• over 150 guests were interviewed in each hotel.

In the 2nd week:

• There was no diffusion of fragrances in the hotel lobbies
• The aforementioned analyse was carried out on a sample of guests with identical socio-economic characteristics.

There is no need to discuss the results:

• Diffusing the appropriate perfume in a hotel lobby has a direct and significant effect on customers’ representation of their stay.
• Where a population consisting of 70% business men is concerned, the fragrance was found to be synonymous with differentiation and innovation.
• More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

To learn more on how to increase the quality perception of your hotel, or to learn more about scent marketing, please visit www.rentascent.com and www.scent-id.eu

Article Source:http://www.articlesbase.com/marketing-tips-articles/improve-the-quality-perception-of-your-hotel-with-scent-marketing-1526508.html

Marketing is a vital aspect of business growth. In fact, it is the main agenda of any business that intents to have a strong business brand name. The marketing department of any company should thus look for ways of analyzing the market trends and endeavor in meeting the expectations of its customers. This calls for staying on top of the needs of the customers.

Research has shown that customers go for brands that they are comfortable and familiar with. The way to achieve this is by reminding your clients of your products and services heritage. Also, show them the complementary relevance of your products. During anniversaries, companies should take the opportunity to recount the accomplishments of their brands, innovation and contribution towards bettering the lives of their customers. This helps create a connection with clients.

Today, points of customers accessing information are numerous, they include television, radio, posters and on the increase the many avenues provided by the internet. Websites, blogs, social networking sites and chat rooms among others are channels that a business owner needs to learn how to navigate through. This is mainly due to fact that your target market is bound to visit these sites.

I think any business person who understands the value of addressing the needs of his customers will impact and influence the market. As much as companies establish their brands in the market and strive to deepen customer loyalty, there is need to ensure that they provide sustainable business operational reliability. This is because the cost of disappointing a client can result to grave consequences.

Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website: Business Management Solutions for efficient business operations.

Article Source:http://www.articlesbase.com/marketing-tips-articles/establishing-a-business-brand-name-and-meeting-customers-needs-1401744.html