You have a lot more skills and experience than you give yourself credit for. I’ll lay odds that you don’t even realize the full extent of your assets and resources. There’s a good chance that you are discounting or undervaluing them. Don’t make the mistake of thinking that all your other talents and other events from your past are irrelevant to what you are doing now.

I recently did an exercise where I had to reflect on all of my past work experience. I realized that one of the jobs I had completely forgotten about was actually very relevant to what I am doing now.

During the gap year before I went to university, I worked on a car sales lot on an American military base in Germany.  I was 18 and was uncomfortable about selling, so I teamed up with one of the sales guys there. We worked together, but I was more like his assistant.

He collected the names of everyone who came in and expressed an interest in a car. These were our leads. I loaded their information into the computer, which was unusual back in the late 80’s -  a lot of companies weren’t even using computers much in business.

We used that information to do direct mailings to those people, letting them know about special offers and things that were happening on the car lot. I basically assisted him in getting more people to come to the dealership.

The net result was that we won a competition that year for the highest number of cars sold at the American bases in Germany.  We won an all expenses paid holiday to the Caribbean.

I had completely blanked that experience as being relevant. But when you think about it, I’ve really been using direct mail to promote business and promote sales for a long, long time.  And those skills and experiences I gained back then, are very much relevant today.

My point is, it doesn’t matter whether you’re 25, 45, or 65. You have had many different life experiences and you possess a multitude of assets that could be useful and relevant in helping you to build your online business.

You’ve likely put together some type of resume in your past to submit to an employer with a job application. On it, you surely included your education background and previous work experience, any recognitions or awards and maybe a couple of references.

There is a lot more to you than that, though.

Have you ever done a resume of your life experiences? Have you ever taken inventory of your existing assets and resources?

I am certain that if you sit down and list out all the things you’ve ever done, there are jobs that you’ve performed in the past that somehow contribute to what you’re doing now.

And, I’m pretty sure that there are skills you’ve learned along the way that you apply in some way to the growth of your business. It could be something that you were just doing as a past hobby.

But I’m positive that you have a lot more relevant experience than you are giving yourself credit for right now.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
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The first thing that any marketer will think of when we mention the Google keyword tool will be the Adwords keyword research tool available to us all, this is a great tool for manually searching and researching our keywords before we enter into a niche. The only downfall with this is that we will then have to go off and research our results manually on Google to see how our keyword search performs against pages already indexed on Google. This really is a necessary part of any keyword research to ensure we are getting the best from our selected keywords.

The above can be a very effective method when combining a manual search with the Google keyword tool, although we can often overlook prime keywords that have a huge gap in there market, and it can be a very time consuming process. That’s all well and good, but if you don’t have any other option then you would have to take the time consuming avenue and hope not to miss any prime keywords. That was until recently, and nowadays manual keyword research really is becoming a thing of the past thanks to a new Google keyword research tool kit that has taken the time out of the task and the worry of missing a prominent search term in our niche.

The Google keyword tool that more and more online marketers, website owners and affiliate marketers are turning to is in the for of George Brown’s amazing Google Sniper, the software is not just a keyword tool, but for marketers it can point you in the right direction for your targeted traffic, and beyond this for affiliate marketers it can help you cut the time and improve the performance of your affiliate sites that you opt to promote.

So eliminating the standard Google keyword tool and opting for Google sniper is becoming an well proven and tested method for many more than just online marketers, we mention the benefits that affiliate marketers can find within this sniper software and it reaches far beyond keyword research, but I have mentioned this as we all know keyword research is a prominent factor in our Google rankings amongst other search engines.

Taking the time to utilize this new Google keyword tool and getting all the other benefits and bonuses it has to offer means that any affiliate marketer of any level, with any amount of spare time can make the dream of earning a living from their affiliate income a serious reality.

For these reasons I encourage each and everyone of you to take a look deeper at the new Google keyword tool and other benefits that are all housed within Google Sniper, and I wish you all the best on your affiliate marketing adventure.

Mark Grey,
mark@markfreelance.com

Article Source:http://www.articlesbase.com/marketing-tips-articles/discovering-a-new-google-keyword-tool-1538520.html

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Before You Begin Writing

Before you write a single word of your message, you need to figure out your audience and your goal. These are critical steps, because later you’ll be using words to bridge the gap between your audience and your goal.

Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy.

Professional Experience Not Required

Persuasive writing is more about human understanding than writing skill. The most successful copywriters didn’t get to where they are by being literary wizards. They got there by understanding what motivates people, and being able to write to those emotions.

The most effective marketing copy uses clear, simple language and avoids complexity altogether. Complex language just gets in the way of emotion.

Pick up any Sharper Image catalog and see what I mean. These catalogs sell extremely well for three reasons. They have neat products. They have great photos of those products. And they have straightforward descriptions that aim for the reader’s emotions.

One Idea Per Postcard

You won’t have a lot of space on your postcard, so don’t spread your message too thin. One fully developed topic is a hundred times better than five half-developed topics.

By focusing on one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could mention the primary benefits, give a testimonial or two, show some photos, make a strong offer and provide a call to action.

But you can’t do all that while covering several topics. So save the multi-topic approach for your brochures and website.

People request brochures, but they don’t request postcards. For that reason, they give postcards a lot less attention. A quick glance may be all you get. So keep your postcard focused and to the point — one idea per postcard.

Use Strong, Clear Headlines

Headlines can make or break a marketing postcard, depending on how they’re used. Remember, you want to capture your prospects’ attention based on their initial glance. A glance is all you get, so don’t waste it. Tell them right away what you’re offering and what it can do for them.

Sell the Next Step

Before you can begin writing your postcard message, you need to figure out the next step in your sales process. If your goal is to convince the reader that your product or service is superior to all others in its class, your postcard will probably come up short. That’s a lot to ask of an 8″ x 5″ piece of card stock.

People will learn about the quality of your product or service by experiencing it firsthand. They won’t learn it (or believe it) from a single postcard.

There is a sales path to be followed, and the marketing postcard is the first (or sometimes second) step along that path. That’s the job it should perform — moving the reader forward in the sales process.

For example:

* If you’re selling software, the postcard could point to a free 30-day trial available on a web page somewhere.

* If you’re selling your real estate services, the postcard could mention a free report about area schools.

* If you’re in the financial services industry, you could use postcards to invite people to a money-saving seminar.

Write Naturally

When creating your postcard marketing message, try to write in a natural tone that reflects the way you speak. That doesn’t mean your message should be full of slang, but that it should sound like one person talking to another (not like a professor lecturing a class).

Test, Rewrite, and Test Again

Eugene Schwartz, the author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers.” Following the best practices of postcard marketing will put you on a base level of success. But to rise above that level, you have to test every aspect of your postcards – and that includes the message.

Sonu is an Expert In Postcard Marketing, postcard advertising and direct mail marketing. His proven strategies have helped thousands of businesses double their sales with postcard marketing.

Article Source:http://www.articlesbase.com/marketing-tips-articles/postcards-can-be-an-effective-part-of-your-marketing-program-1377819.html

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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