Google Adwords (PPC) text ads follow a very specific format. The adverts comprise a headline, body copy and the display URL. There are specific criteria for each element namely:

- In the advert headline you are allowed to use 25 characters (including spaces). According to Google, headlines that focus on specific products and include a keyword rather than only a broad description have a better Click-Through-Rate (CTR).
- In the body copy you are allowed two lines of text of 35 characters each (including spaces) in which you should also aim to focus on the specific product you are trying to sell. Ideally a call to action and one or two keywords should be included in the body text.
- The display URL can be 35 characters long and should correspond to the product or service mentioned in the body copy. It’s important to note that this is a “vanity” URL and need not be identical to the actual destination URL. The display URL is what will be shown to the reader of the ad. The destination URL is where the reader will be taken when they click on your ad. Ensure that your visitors or directed straight to the most relevant landing page by your destination URL.

To ensure your ad is most relevant to searchers’ individual queries it helps to have a variety of ads (in different ad groups) grouped by the keywords and key-phrases you are bidding on. The more relevant your adverts are to the key-phrase being queried; the more likely searchers’ are to click on it. Therefore, rather have less keywords and key-phrases per ad group to ensure relevancy.

You can increase your campaign’s conversion rate by:
- Focussing on your unique selling point (USP) in your advert and giving searchers a clear reason why they should buy from you
- Including the product price
– Including a call to action in the body text

A PPC campaign requires continuous tweaking and testing until you have found the perfect combination. Run different versions of the ads for the same product to see which combinations of keywords and ads perform best. Keep in mind that your advert’s headline and body copy is what will ‘sell’ the ad to searchers.

Read more about creating PPC adverts on Adwords.Google.com.

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About the Author:
AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.
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This is very common to websites that are macro media based. Sometimes customer pissed off  to wait while introduction is playing instead of bringing them directly to the main page. Those sites with a flash introduction is a big “No No”. Imagine your self holding your breath for a couple of seconds. It does not feel good right? Do not bother with the artistry of your web site what is important is that customer will see your product right away.

Another is the load speed of your site. If you hired a developer, tell him that to use a light weight image or small size element to help your site to load faster. You can use web page analyzer to check the loading time of your site. There are free online web page analyzer that you can use. One of the website that offer this kind of service is the  websiteoptimization.com.

Some site owners tend to write articles by there own. If you are running with with idea you can hire writers that will write good articles for your site. This writer can rewrite all your product description.

Instead of hiding the real identity of your business try to put the complete address and phone number on each page of your site. This is very important so that customers can easily find you contacts. This will also give them an idea that your business is real and not a scam.

Do not write title tags such as this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings”. They’re not helping you, and they may be hurting your website.

High-quality meta description tag are very helpful. It  can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.

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About the Author:
Ezal Wright is an online blogger specializing in Internet Marketing. He spends most of his time writing articles and joining Internet Marketing Forum. He believes that with the right knowledge about Internet marketing anyone can succeed online.
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If you attempt to take the advice of most internet gurus you’ll drive yourself crazy. Recently, a client of mine who’s still working on her book took some classes in preparation to grow her business and also develop a platform for her book.

She spent thousands of dollars on these classes, but found little result for all the time she put in. This is someone who sold a very successful business so she could work short weeks and take off a week every month to enjoy life—and that worked well until recently. She didn’t want to spend 60 hours a week tweeting or on facebook.

And it’s not just social marketing classes that can require Wall Street hours with [often, not always] little results. I have clients who have taken courses on being your own internet radio host—a great strategy for some people – but for her it didn’t pay off because she never created her radio show. Such programs are often sold as the way you will sell your book, but really they are just one tactic…and maybe not the best one for you.

So, how do you figure out what’s right for you? First you get clear on your goals. Do you want to reach the masses or did you write your book to help you get high quality speaking engagements or attract ideal clients? If these are your goals, concentrate your efforts on those people you most want to reach for your primary goal. Where do they hang out, both online and offline? Who knows them? How can you best get your books into their hands?

For one client, I am suggesting he give away free books to CEOs. If he sells his program to one company, the investment pays for itself. But he needs to follow up those book giveaways with phone calls (from a seasoned sales person, or with an excellent script). I also want him to speak in front of small to mid-size business owners and CEOs. Social marketing can support that strategy, but social marketing is not a strategy in itself: it’s a tactic.

Also, ask yourself what you enjoy doing…speaking? Reading blogs? Networking virtually? Interviewing people? You may need to do some activities not on your preferred list, but start with your strengths and play them up.  Most importantly, make it fun. If you enjoy it, you’ll stick with it and you’ll attract more success with your magnetic attitude.

National book writing coach and published author Lisa Tener helps authors write books and get published. Lisa has appeared on ABC World News with Peter Jennings, and PBS-TV. Her book writing clients have been featured on Oprah, Montel Williams, and CNN. Lisa speaks, coaches and teaches how to write a book throughout the US, and serves on the faculty of the Harvard Medical School continuing education course on book writing and publishing. Get Free book writing & publishing updates here.

Article Source:http://www.articlesbase.com/marketing-tips-articles/to-sell-books-use-strategy-not-tactics-1444112.html

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Before you write a single word of your message, you need to figure out your audience and your goal. These are critical steps, because later you’ll be using words to bridge the gap between your audience and your goal.

Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy.

Professional Experience Not Required

Persuasive writing is more about human understanding than writing skill. The most successful copywriters didn’t get to where they are by being literary wizards. They got there by understanding what motivates people, and being able to write to those emotions.

The most effective marketing copy uses clear, simple language and avoids complexity altogether. Complex language just gets in the way of emotion.

Pick up any Sharper Image catalog and see what I mean. These catalogs sell extremely well for three reasons. They have neat products. They have great photos of those products. And they have straightforward descriptions that aim for the reader’s emotions.

One Idea Per Postcard

You won’t have a lot of space on your postcard, so don’t spread your message too thin. One fully developed topic is a hundred times better than five half-developed topics.

By focusing on one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could mention the primary benefits, give a testimonial or two, show some photos, make a strong offer and provide a call to action.

But you can’t do all that while covering several topics. So save the multi-topic approach for your brochures and website.

People request brochures, but they don’t request postcards. For that reason, they give postcards a lot less attention. A quick glance may be all you get. So keep your postcard focused and to the point — one idea per postcard.

Use Strong, Clear Headlines

Headlines can make or break a marketing postcard, depending on how they’re used. Remember, you want to capture your prospects’ attention based on their initial glance. A glance is all you get, so don’t waste it. Tell them right away what you’re offering and what it can do for them.

Sell the Next Step

Before you can begin writing your postcard message, you need to figure out the next step in your sales process. If your goal is to convince the reader that your product or service is superior to all others in its class, your postcard will probably come up short. That’s a lot to ask of an 8″ x 5″ piece of card stock.

People will learn about the quality of your product or service by experiencing it firsthand. They won’t learn it (or believe it) from a single postcard.

There is a sales path to be followed, and the marketing postcard is the first (or sometimes second) step along that path. That’s the job it should perform — moving the reader forward in the sales process.

For example:

* If you’re selling software, the postcard could point to a free 30-day trial available on a web page somewhere.

* If you’re selling your real estate services, the postcard could mention a free report about area schools.

* If you’re in the financial services industry, you could use postcards to invite people to a money-saving seminar.

Write Naturally

When creating your postcard marketing message, try to write in a natural tone that reflects the way you speak. That doesn’t mean your message should be full of slang, but that it should sound like one person talking to another (not like a professor lecturing a class).

Test, Rewrite, and Test Again

Eugene Schwartz, the author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers.” Following the best practices of postcard marketing will put you on a base level of success. But to rise above that level, you have to test every aspect of your postcards – and that includes the message.

Sonu is an Expert In Postcard Marketing, postcard advertising and direct mail marketing. His proven strategies have helped thousands of businesses double their sales with postcard marketing.

Article Source:http://www.articlesbase.com/marketing-tips-articles/postcards-can-be-an-effective-part-of-your-marketing-program-1377819.html

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