If you’re running a PPC campaign, your ad copy is what will entice Internet users to click on your advertisement. Of course, PPC Adverts are ranked by two factors, namely your Cost-Per-Click (CPC) bid and your ads Quality Score. Ranking well ensures that the advert enjoys the maximum number of impressions. Once you’ve got eyes on the ads, the next step is to ensure targeted clicks on the ad itself.

Google Adwords (PPC) text ads follow a very specific format. The adverts comprise a headline, body copy and the display URL. There are specific criteria for each element namely:

- In the advert headline you are allowed to use 25 characters (including spaces). According to Google, headlines that focus on specific products and include a keyword rather than only a broad description have a better Click-Through-Rate (CTR).
- In the body copy you are allowed two lines of text of 35 characters each (including spaces) in which you should also aim to focus on the specific product you are trying to sell. Ideally a call to action and one or two keywords should be included in the body text.
- The display URL can be 35 characters long and should correspond to the product or service mentioned in the body copy. It’s important to note that this is a “vanity” URL and need not be identical to the actual destination URL. The display URL is what will be shown to the reader of the ad. The destination URL is where the reader will be taken when they click on your ad. Ensure that your visitors or directed straight to the most relevant landing page by your destination URL.

To ensure your ad is most relevant to searchers’ individual queries it helps to have a variety of ads (in different ad groups) grouped by the keywords and key-phrases you are bidding on. The more relevant your adverts are to the key-phrase being queried; the more likely searchers’ are to click on it. Therefore, rather have less keywords and key-phrases per ad group to ensure relevancy.

You can increase your campaign’s conversion rate by:
- Focussing on your unique selling point (USP) in your advert and giving searchers a clear reason why they should buy from you
- Including the product price
– Including a call to action in the body text

A PPC campaign requires continuous tweaking and testing until you have found the perfect combination. Run different versions of the ads for the same product to see which combinations of keywords and ads perform best. Keep in mind that your advert’s headline and body copy is what will ‘sell’ the ad to searchers.

Read more about creating PPC adverts on Adwords.Google.com.

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About the Author:
AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.
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Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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When way say internet marketing it is the marketing of products or services over the Internet. There are a lot of marketing strategies you can use for your business. However there are thing you should be doing but probably are not. In this article you will know some strategies that are commonly used but sometimes it turn off the possible customers.

This is very common to websites that are macro media based. Sometimes customer pissed off  to wait while introduction is playing instead of bringing them directly to the main page. Those sites with a flash introduction is a big “No No”. Imagine your self holding your breath for a couple of seconds. It does not feel good right? Do not bother with the artistry of your web site what is important is that customer will see your product right away.

Another is the load speed of your site. If you hired a developer, tell him that to use a light weight image or small size element to help your site to load faster. You can use web page analyzer to check the loading time of your site. There are free online web page analyzer that you can use. One of the website that offer this kind of service is the  websiteoptimization.com.

Some site owners tend to write articles by there own. If you are running with with idea you can hire writers that will write good articles for your site. This writer can rewrite all your product description.

Instead of hiding the real identity of your business try to put the complete address and phone number on each page of your site. This is very important so that customers can easily find you contacts. This will also give them an idea that your business is real and not a scam.

Do not write title tags such as this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings”. They’re not helping you, and they may be hurting your website.

High-quality meta description tag are very helpful. It  can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.

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About the Author:
Ezal Wright is an online blogger specializing in Internet Marketing. He spends most of his time writing articles and joining Internet Marketing Forum. He believes that with the right knowledge about Internet marketing anyone can succeed online.
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Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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