The Use of Scent to

Diffusing the appropriate perfume in a hotel lobby has a direct and significant effect on customers’ representation of their stay. Where a population consisting of 70% business men is concerned, the perfume was found to be synonymous with differentiation and innovation. More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

When using olfactory marketing, it is proven that :

• Increase of calibre perception
• The hotel is considered more welcoming
• The hotel is considered more dynamic

The lobby is by far the most powerful and effective area to perfume within a hotel as this is where guests get their first impression of the hotel. Having the right scent at the right strength will create an inviting atmosphere, make guests feel welcome and be the start of a guest’s hotel experience.

A study on the effects of scent marketing in hotels took place in 3 hotels from the aforementioned group, located in Europe. The entire analyse followed a demanding protocol to guarantee the reliability of the results obtained.

In the first week of the survey:

• Fragrances were diffused in the hotel lobbies
• over 150 guests were interviewed in each hotel.

In the 2nd week:

• There was no diffusion of fragrances in the hotel lobbies
• The aforementioned analyse was carried out on a sample of guests with identical socio-economic characteristics.

There is no need to discuss the results:

• Diffusing the appropriate perfume in a hotel lobby has a direct and significant effect on customers’ representation of their stay.
• Where a population consisting of 70% business men is concerned, the fragrance was found to be synonymous with differentiation and innovation.
• More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

To learn more on how to increase the quality perception of your hotel, or to learn more about scent marketing, please visit www.rentascent.com and www.scent-id.eu

Article Source:http://www.articlesbase.com/marketing-tips-articles/improve-the-quality-perception-of-your-hotel-with-scent-marketing-1526508.html

Most business companies  tremble  with fear at mention of competition.It is the most feared word.Competition drives all business to create logo design branding and do intense marketing and advertising.It is dream of every business to overtake its competition and create a niche for its services and products.

Logo Design New Zealand give 9 tips to fight competition in a effective way.

1. Your competitors are as afraid of you as you are of them.This is the biggest factor to be remembered .Never panic and handle your competition in a sensible reasonable way with organized scheduled planning.
2. The competition’s articles, websites, and marketing materials  can help to educate your clients so that they come to you with enough knowledge to make an informed decision.You can even take inspiration from their well written presentations to enhance your marketing.
3. A healthy rivalry can generate a lot of interest in the  product and services concerned.Competition between your business and other businesses can generate publicity for your service or product offering, which can generate more perceived need or desire  for the things that you offer.
4. Competition can be effectively combated by emphasis on different and exclusive features of the business product or services. By stating how you’re different from a competitor who is widely known, you can often more easily express your differentiation.
5. Your competitors are not just the other businesses that provide similar products or services to yours. Your competition also includes the other things that your customer could purchase to solve their problem, even things that aren’t in your immediate field.
6. Your competitors are not just the other businesses that provide similar products or services to yours. Your competition also includes the other things that your customer could purchase to solve their problem, even things that aren’t in your immediate field. Look for alternative solutions that might give your clients extra options and value added services.
7. Never ignore small or startup business as insignificant.Closely follow the path of your competitors big or small Big businesses aren’t your only competition. Be sure to think about the smaller businesses that offer similar products or services—sometimes they can grow into major players or eat into your market.
8. Highlight how your customers can enhance and gain financially from your products and services more than you competitors.This is a sure fire way to snatch clients from customers.
9. Inaction, indecision, and postponement are other often-overlooked competitors. What happens if a client decides not to undertake the project or make the purchase? This can be worse than any competitors so learning to close a sale is very important using marketing skills

Article Source:http://www.articlesbase.com/marketing-tips-articles/9-ways-to-fight-business-competition-1508356.html