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Posts Tagged ‘Dental Practice’

Managing Dental Practices: the 3 Major Problems Facing Most Dentists Today… and How You Can Solve Them!

Saturday, January 23rd, 2010

Today, dentists are facing 3 major problems in managing their dental practices. These major problems could serve as a great hindrance in them, and managing their dental practices means that they are looking for any available means in looking for ideas and strategies that they can have. And so we at Dental Profits can assure you that we can help you as you face this challenges… and become successful in your dental practice. And this is something we focus specifically at our website for managing dental practices!

Now, here are the 3 problems in managing your dental practices that you should be aware of:

First Problem: First, it’s all about the competition. Now, this competition is growing because dentists are starting to realize that they can’t take their practice to the next level unless they start to: (1) increase the number of new patients (or quality of their patients) that are seen every month; (2) increase the amount of referrals; and (3) increase the time the each patient spends with them in their office. ( Now, this can be both a good news and a bad news… good news for those dentists who know how to do these in their practice, and bad news for those dentists who don’t!).

Second Problem: Second, the society that we live in is oversaturated with marketing and advertising messages. That’s right! And this means that when you start to market your practice and services, you’re not just competing with all the other dentists; but competing with EVERY business, commercial, and media advertisement that is currently “flooding” the marketplace. Now that’s one tough competition! Now, the problem here is that since we are so over-sold and over-marketed to the public, our prospective patients are becoming more and more skeptical than ever before, as they are becoming more and more hesitant to respond to marketing or ads.

Third Problem: Third, it’s the recession. You see, for as long as we are in Iraq, Afghanistan, chasing down terrorists, and dealing with Middle Eastern Issues, there will always be a recession going all around us. The real estate market has dropped by over 22% in the past year, and worse thing is there is no recovery seen in sight! Go to “Google” and type in the keywords “National Consumer Spending” and read the headlines, and you’ll notice that every country is seeing dramatic declines in consumer spending. Although it doesn’t mean that our economy will not be able to come back, but it does mean that its future of the U.S. economy is at this time uncertain.

So, despite all of these 3 major problems that dentists are facing today, we at Dentist Profits can really help you gain new and effective ideas and solutions to every problems that you face in managing your dental practices. Believe me when I say that we have heard every kind of challenges and problems that our clients face in their dental practices… and that we have solved their problems! All you need to do is go to our website (which will be provided below) and we’ll help you to face these challenges… and become successful in your dental practice!

Log on to our website for managing dental practices, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/managing-dental-practices-the-3-major-problems-facing-most-dentists-today-and-how-you-can-solve-them-1767575.html

Dental Practice Growth : How to Maintain the Growth of Your Practice

Tuesday, December 8th, 2009

In your dental practice, you may find certain challenges in promoting its growth. People come to me and ask, “What do I have to do to get new patients?”, or “How should I resolve my cash flow problems?”, or even “I’ve tried everything, but nothing seems to work. How do I cope up with this situation?”. If you think that there’s so much challenge along the way to your dental practice growth, or even asking why you can’t even get your own dental practice up a notch to the next level, believe me when I tell you this: In my own dental practice, I’ve faced it all, those challenges that may arise in the growth of my dental practice… yet I managed to solve everything!

There are lots of ways to promote and maintain the growth of your dental practice. In this article, I will discuss to you the ways in which you can such growth in your own practice.

Make Use Of The Internet:

As I always highlight to my clients, making use of the Internet would be very helpful in promoting the growth of your dental practice. As more and more people are going on-line as part of their daily activities, you need to build your own dental website. Build a website in such a way that it can increase the traffic of the people checking out your website. So, the more traffic you get, the more chances of getting new patients in your practice.

Create A Gameplan:

Another way to promote the growth of your own dental practice is through creating a good gameplan. First, you set the number of new patients that you want to have, for example, in a month, so that by doing this you may be able to set and target the specific number of patients that you want to have, for say in a month (let’s say 3 patients in a month, and as time passes by you can increase them by 4 or 5 patients a month). Second, set plans on what type of patients you want to have in your dental practice, based on their status and professions (accountants, lawyers, engineers,etc.), and having this in mind will help you in setting up the income that you would like to earn in a month (how much you would charge for this type of patient who is from a certain kind of profession). Third, set up the number of referrals you want to make in your dental practice, and to do this, make it a point that you will be able to satisfy your patients with your services that you offer them, and with this there would be a big possibility that they will be able to refer you to their family and friends. And fourth, set the expected worth of each of you patient, or this would mean the lifetime value of each of your new patient (let’s say, for your engineer patients you set a charge of $900 for them, for lawyers you set $950 for them, etc., so you would be able to set how much income you would want to have within a month or a year).

Develop Empathy:

Another important thing that you may need to develop for the growth of your dental practice is empathy. By definition, it is an intellectual or imaginative apprehension of another’s condition or state of mind. You have to have a complete understanding of the psychological state of mind of your patient, and they would be able to sense it without you having to tell them. By doing this you will be able to gain their trust, and they will be more open to share their problems to you as their dentist, and they will more likely accept the treatments that you give them.

Go After The Hidden Goldmine:

What I like my clients to focus on as well to promote the growth of their dental practice is to go after the hidden goldmine of their practice. By hidden goldmine, I mean the inactive and unfinished treatment base in your practice. The best way to do this is through certain ways: you can send out 3 step to 4 step direct mail campaign, offer your patients credits towards any cosmetic dentistry, do voice broadcast to your patient’s homes or phone calls, or you can also use e-mails as a multimedia approach. Any of these will be very helpful in your practice.

Actually there are lots of other available options for you in promoting the growth of your dental practice, the ones mentioned above are just one of the good ways of doing it. Always remember to not rely on only one method. Do variations. Combine methods. And you’ll see that promoting the growth of your dental practice only takes strategy and hard work as well!

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/dental-practice-growth-how-to-maintain-the-growth-of-your-practice-1551624.html

Getting More Paid Traffic in Your Online Dental Marketing Business

Monday, November 23rd, 2009

In this article, dental practice consulting adviser Lloyd Irvin will share to you about getting more paid traffic in your business in online dental marketing. The dental practice consulting adviser will share to you the advantages of getting more paid traffic. And this is something that we focus specifically at our dental practice consulting website!

Here’s what the dental practice consulting adviser will share to you about getting more paid traffic in your business:

As a dental practice consulting adviser, I tell people that getting more paid traffic has its advantages, and these are:

Advantage # 1: You can get this up quick!

The good news about paid traffic is that you can get this up quick; like within just 5 or 10 minutes, you’re up and running. So it’s that fast… within minutes you can already get it!

Advantage # 2: Pay a higher bid and get higher ranking!

As long as you pay a higher bid, you usually go above in ranking! Right now Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, or the rate of the number of people clicking through to see your ads.

Advantage # 3: You can find out if your web page works fast!

One thing we use is this; right now when you’re trying to get a webpage into the free search section, imagine that you spent all the time, doing everything right, and you know everything about how to do it, and you got it into the free search section… but it didn’t convert! Now, what’s the problem here in the scenario? You did all the work, but once you changed the website up, you will lose its rankings. If you get a site
in there that is not converting, then it’s a waste of time. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking in the search engines!

Advantage # 4: You can test different ads easily and change them instantly!

You can also test different ads with this. Let me give you a quick tip as an online/offline method. If a lot of people run ads in merchandise, or whatever your money mailer or media they use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? Say you have the money mailer and it’s $3000 per month, so if you test three different ads, you have to spend $9000 that month… and do it again on the succeeding months just to get some results! Whereas online, you take whatever ad you’re running on, take that ad and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto three ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show ad #1 the first time, then ad #2, then ad #3 the next time, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

So these are the advantages of getting more paid traffic. As a dental practice consulting adviser, I encourage you to go for getting these paid traffic (provided that you do this the right way) and achieve success in your dental marketing online business!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/getting-more-paid-traffic-in-your-online-dental-marketing-business-1484025.html

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