Ami sent me an email today asking a question and I want to share with all of you what my answer was. She asked,” If you had to completely start over, knowing what you know now, where and how would you start?”

This is what I told her:

If I was starting over today, I will do the following:

1.) Pick a niche. – I would make it narrow and nice so that I will dominate this niche.

I would not target getting into a broad niche like dog training. I plan to start small then grow big later on. An example is starting with dog agility training (I’m not in this particular niche. This is for example purposes only.) You can check out the YouTube videos that I made and uploaded which talk about picking a niche.

2.) Allot one day in gathering keywords. – I will gather both broad and long-tail keywords.

You might think that an entire day is too long. But I disagree. You must allot a day in getting the keywords that you will use. First, start with broad keywords and work your way down to the long-tail keywords. Use these keywords alternatively – first broad then long-tail. Also, you must exhaust using these keywords. Use them anywhere you can – blog, Hub, lens, EZA, etc.

3.) Start blogging on my own domain. – Google loves blogs. These are authority to consumers and can be easily managed. Make sure that you update your blog regularly.

First, I will buy my own domain and have it hosted by Hostgator because its customer service is great and the cpanel is very easy for beginners. Then, using a Fantastico button, I will install a WordPress blog. I would start blogging everyday – more than once a day will be great. I will use 250-word blog posts and use the keywords in them.

4.) Start list building from day one.

Once the blog is up, I will start list building. I will use Aweber. Even if not a single person signed up for a couple of weeks, my list builder will be ready to gather information. I will also add an autoresponder email to follow-up the list everyday. This way, my subscribers will hear from me once every 4 days.

5.) Start making my own information product to sell.

The information product is important. Don’t let anybody else do this for you. When it comes to quality, you must rely on yourself only! I will use the program Building an eBook Empire in making my own info product. The people in my list can purchase the info product at a discounted price.

6.) Partner with someone who has a bigger list.

I will partner with someone who has a bigger list and create add-ons for their list only. And when I say that, I will be true to my words. I will not say it just to get someone to promote my info product then cut the same deal with other JV prospect.

Knowing what I know now, this is how I will begin. This is how I actually start when I am planning on launching something new.

Learn how to make money online using the 7 Steps to 7 figures by Simon Stepsys at www.SimonStepsysCoaching.com
Article Source

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here’s the situation. You have a great product and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering.

But you may think the only way to get TV and radio exposure is to buy advertising time, which can be very cost prohibitive. And that’s simply not true. An even better and more effective means of promotion is appearing as a guest on TV and radio talk shows.

What you may not realize is that TV and radio talk shows are always looking to interview quality experts who will help them entertain and inform their audiences. Regardless of the product you’d like to promote, with the correct PR strategy you can land these priceless interviews, and when you do, it’s pure marketing gold!

Why are these interviews so valuable? You see, when you or your spokesperson is on the air, you’re on as part of a regular show with a host the audience has come to trust. By interviewing you, the host is giving an implicit endorsement so the listeners believe you – they’re hearing about you from their trusted friend. And they tell their own audience in turn.

If you think your product isn’t interesting enough for TV and radio interviews, in and of itself, you’re probably right. But keep in mind you won’t be invited as a guest to deliver a commercial. You’ll be there as an expert to discuss an important issue which of course your product provides a solution to.

Let me share an example…

We had a client who was CEO of a life insurance agency. Now, I don’t think it will offend anyone if I say that life insurance is a pretty boring topic. An angle was needed that would generate interest from the media so they would have him on as a guest.

We created a very effective headline for our pitch: “Can You Afford to Survive without Your Spouse?”  The interview focus was about the need for spouses and children to be protected financially after the death of the family breadwinner. In effect, it became a human interest story instead of a boring interview with an insurance salesman.

The CEO appeared on numerous radio shows, as well as on local and national TV shows, speaking to the vital issue of financial security for women and families. The result? The highest number of new leads the company had ever experienced, for any type of promotion.

We’ve had similar success arranging interviews for clients promoting everything from anti-fungal liquid to a book on ridding your home of termites!

The reason we’re so successful in arranging media for most any product is that we understand the formula needed to gain the media’s attention and interest in our clients.

Two crucial points we keep in mind when approaching the media: 

1. We never pitch the client – we pitch the issue on which he/she is an expert.
  
2. We never pitch the client’s product – we talk instead about the problem the product addresses and how it ties in as a solution.

No matter what it is you’re promoting, publicity is a valuable marketing tool you should make use of. The possibilities are endless, so get creative!

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to www.emsincorporated.com to signup to receive her free PR Insider Newsletter today! Or call at 727-443-7115, ext. 202, or email at mfriedman@emsincorporated.com.

Article Source:http://www.articlesbase.com/marketing-tips-articles/how-to-market-your-product-on-radio-tv-without-buying-advertising-time-1730841.html

As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment.

Businesses are embracing social media and social media marketing as part of their broader marketing strategies far more readily these days. This is encouraging to see, especially among corporates who are typically resistant to change and frequently have trouble adapting rather time-consuming and cumbersome bureaucratic processes to the relatively fast pace of the online environment.

Of course, there are challenges other than administration to overcome when it comes to social media. For a start, social media is about conversations and personalities. You are vying for your users’ attention – so if you don’t engage them with a really great personality or brand that they personally want to endorse – you’re going to get lost in the din and are losing out on potential “ambassadors”.

Social media has made the marketing maxim of telling believable stories even more important. One-way, push marketing communication is on its way out. This is now an attention economy, and in a world where time-starved customers are bombarded with marketing messages it’s hard to get through. Now that consumers can choose what they look at, do they want to look at and engage with you?

This buy-in is key to engaging with customers. Many would say that getting this kind of subscription comes down to authenticity and networking. This is true. However, to really get the most bang for your buck, the loop also needs to be closed when it comes to social media marketing and strategies need to be cleverly integrated across channels to create a ‘through-the-line’ approach that works.

This is the reason that many social media marketing campaigns are unsuccessful or not as effective as they could be. There needs to be not only follow-through, but also a cleverly integrated approach.

The easiest way to achieve this is by having a clear idea of where you want to go with your campaign – as well as define what your measurables are going to be before you start. It’s sometimes hard in some social media to predict exactly what will happen, as conversations tend to follow an organic flow. You can’t really force this. However, a clever social media marketer will be able to steer and lead conversations in such a way that they remain natural and unobtrusive.

Many web development and marketing companies now offer social media marketing as one of their services. While there are plenty of agencies and consultancies that do legitimately specialise in and have experience within the field, there are many who don’t. There are a number of common pit-falls – and where most fall short is in there execution and maintenance of these campaigns. It’s not just a case of creating a Facebook group and forgetting about it. The social media elements that one chooses to use need to be managed and maintained and relationships with customers need to be cultivated and grown.

What are the core factors in executing a successful social media marketing campaign?

First of all, decide what your story is. This is still at the core of effective marketing. Make sure it’s credible and one that your target market subscribe to. Make sure that you remain authentic.

Second, ensure that your goals and metrics are well defined. You need to have an idea of where you want to go with this campaign and how you intend to measure your success.

These two decisions will affect your third consideration – which is where you are going to find this audience. If you know who you’re trying to reach through social media – you’ll better be able to identify where they are online.

Finally, you need to be honest about whether your business is ready to be involved and invested. The process of social media marketing takes time and effort. You can’t just put up a Facebook fan page and create a Twitter account and call that a social media strategy. You need to ensure that you are invested. If you are not “socialising” though interaction and involvement with your community, you are not really present.

In this way, you will be able to listen to, respond to and influence your audience. When deciding to embark on a social media marketing strategy, it’s worth ensuring that whoever you choose to implement the campaign has the experience and foresight necessary to execute it fully and effectively.

AlterSage is an online marketing company based in Cape Town, South Africa. AlterSage specialises in creating and implementing bespoke online strategies for a range of clients from around the world. Services include social media marketing, pay per click campaign management and search engine optimisation.

Article Source:http://www.articlesbase.com/marketing-tips-articles/tips-for-getting-social-media-marketing-right-1554000.html