Most people involved in marketing on the internet are always for ways to increase their on line sales. Traffic generation is one key area many commonly focus upon to boost their website sales. Ultimately however it does not matter how much traffic you are receiving if you your sales conversions are weak. Along these lines if an increase in sales can be accomplished by improving your sales conversions it makes sense to put more focus in this area.

Here are 3 areas, common to many marketing strategies, that in my opinion need to be adjusted which should result in an increase in sales online.

Long Sales Letters

I think everybody would agree that the average online surfer is much like a hummingbird. They only visit for a very short period time before they dart away! With so many options available to them it is very difficult to ‘maintain’ the attention of people who land on your page. With that said…what is with the overly long sales letters you see online? Some of them are so long you need two days to read them! Personally I like to shop online however when I see one of these long sales letters I immediately leave the page.

By shortening the message on these sales pages (come on you know it can be done) more people will view the entire page resulting in higher sales conversions.

Black Backgrounds

Ever been to a website or blog with a dark background and light colored text on it? Boy I will tell you these page are neat looking … for only the seconds I am willing to spend there! Almost as soon as I land on the page my eyes begin to tear up and I can already feel the strain. What are people thinking subjecting reading to such eye strain as that?

One sure way to DECREASE your website sales is to use this combination of colors when building your site.

Lengthy Videos

No doubt the use of video has grown in popularity over the internet but many producing videos need to realize most come with time stamps on them. When I open up a site or email with a video that indicates it is 30 minutes in length the first thing I do is laugh. Of course this laughter is quickly followed by me leaving the page or deleting the video. This of course would not do much it would seem for the sales conversions of this person or business. My impression is that the ‘producer’ feels you have got nothing else to do with your time but to watch their mini-movie.

I think we would all agree that if we have that much time on our hands we would probably use it to catch up on our sleep!

If you are involved in marketing on the internet and want an increase in your on line sales a good start could be right under your nose. Bypassing new traffic generation techniques for now and looking at increasing your sales conversions could be your answer. Ultimately your website sales will be what makes or breaks you online and if people who visit there do NOT buy, than there must be a good reason. If you claim ‘guilty’ to any of the 3 ‘infractions’ mentioned here today you may want to rethink your approach. By making any of these ’suggested’ adjustments it seems that website visitors may stick around long enough to get your ‘full’ message. With that being the case it only stands to reason you would likely experience an increase in sales. Just a thought and thank you for letting me vent!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.To learn more about increasing your on line sales and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com/
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Have you ever heard of color psychology?  Basically, it is the study of how different colors encourage people to act in a particular way.  Think of your favorite color.  How does it make you feel?  Happy, sad, excited?  Every business owner will choose colors for marketing materials at some point.  The subconscious reasons behind those decisions will either add weight and reinforce his advertisement, or they will contradict and confuse people.  Do you know what message your color choices are sending?

What color is the McDonald’s logo?  Do you know why they chose yellow and red?  Yellow stimulates people’s metabolism, while red increases the heart and breathing rate.  The combination of colors makes people subconsciously eat more food faster and then move on.  This reinforces McDonald’s “fast food” marketing message.  Color can influence people’s behavior far more than they realize.  If you understand this, you can use it to your advantage.

Another example of color psychology at work is adult toy websites.  These sites typically use an abundance of black, red, and pink – all colors which are associated with romance, seduction, and sexuality.  Children’s sites are comprised of an abundance of primary colors.  This isn’t just a random choice.  Bright colors are exciting and encourage a response from children more than a calming pastel scheme does.

The difficulty with color psychology is that, like language, different colors have distinctive meaning associated with a color.  In the United States, white is associated with purity and cleanliness, but in China it is the color of funerals and mourning.  In Brazil, purple is associated with death.  Yellow connotates happiness in the Unites States, while the opposite meaning of sadness is more common in Greece and in France yellow equates with jealousy.  Since different cultures have wildly different meanings associated with color, how can you successfully market without offending someone?  Simply consider your target demographic and their preferences.

Perhaps that you are a loyal, sophisticated, and stable business.  A blue and gray color scheme would support this message.  Or maybe a brown, white, and green scheme to promote an organic, clean, and growing business.  What message do you want to send?  What colors would best reinforce that message?

For more information about marketing and web development, please visit www.digitalsynergygroup.com

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