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Dental Practices : Nurturing the Third Herd in the Dental Business

Thursday, November 12th, 2009

In dental practices, there are three kinds of herd in the dental business. The first herd in dental practices is the current patient base and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in dental practices is the herd of all the people that we have relationships with. They are our friends, our family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now for the third herd…

The Third Herd In Dental Practices:

The third herd in dental practices is what we call the “interested but not ready herd”. In other words, they are your lead. I have already talked about lead generation marketing in my previous articles . Take for example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them this question: “Are you embarrassed by your smile?”. Then we give them two options – first option: they can call directly to the office just to set up a consultation; second option: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then as time goes on, that group of people who requested would build up in number. And in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. However, there are some people on that list who just will never come in. But on the other hand, the good thing about marketing with these people and getting a ton of leads of people who are interested is the fact that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever it is that you have to offer them. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry. So you get to decide on how you want to do it. You can mail them until the time comes that they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Nurturing And Targeting The Herd In Dental Practices:

Truth be told, this is the herd in dental practices that most people fail to nurture and take care of. So how do you nurture or target them? You can do many things: first, you can run a website campaign for the tv; second, you can do radio advertisements; and third, you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time). Now, the challenge here is how you manage all of them. Right now, I’m personally running five different companies under the same umbrella. There’s so much marketing that’s going on automatically every month, and it’s close to impossible that we’ll be able to manage all of them if we try to use the contact management system; or even try to use traditional management software we have. As a remedy, what we have done for the last couple of years is that we actually work with the company called Infusion and they’re speaking our next super conference, and probably in every event. If you would like to sign up for the next event, you can do so and just log on to our website over the next days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/dental-practices-nurturing-the-third-herd-in-the-dental-business-1448656.html

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Traffic Forces by Folusho Orokunle Review

Friday, October 2nd, 2009

The Traffic Forces by Folusho Orokunle domain was registered in June of 2007. Anyone who has been trying to market on the Internet for over 2 weeks probably knows that without any Website Traffic you might as well crawl under the smallest rock you can find because you probably will never make any sales. The good news there’s not just one way to get traffic. In fact, my partner and myself plan on testing a couple other sources in the next month or so.

Folusho Orokunle had a Traffic Forces student named Kevin from Riverside, CA. use this system to help generate over $40,000 in a few months. I thought that was cool. Folusho was able to generate over 1,000,000 Unique Visitors and just over $400,000 within one year implementing these strategies. And what is amazing is he didn’t have any of the Internet Marketing Titans sending to their massive lists. He also lacked experience at the time (some would argue) and he didn’t have a multi thousand dollar advertising budget.

Folusho Orokunle like many of us serious Internet Marketers spent lots of late nights studying from others and picking up a few tips here and there. And while he did this he became broke in the process. But he finally stumbled upon some successful patterns that he knew he could duplicate. It seriously tested his patience and took a lot of experimenting, but through this process of elimination he stumbled on some of the best techniques ever for earning internet income and getting all the traffic he wanted.

This became the birth of Traffic Forces. Folusho Orokunle used to work as a salesman for a local university. He was sick of working for someone else, his being late for work and behavior overtly displayed this and he got fired. It was the worst day of Folosho’s life but at the same time it was the best day. He started marketing Clickbank Products through Pay Per Click but had to wait too long for his checks to arrive.

Folusho Orokunle used to get around 2,000 unique visitors each month to one of his domains, which was okay since he wasn’t paying for the traffic. But after using Traffic Forces for a few months that number jumped to 12,000 free visitors a month within 3 months. What’s even better is he was able to monetize these visitors 300% better than before. He also learned that selling himself as a unique person made more sales.

Finally he learned one simple tactic that took a casual visitor and turned them into a paying customer. These are the other pieces to the puzzle. You can get one million unique targeted, yes I said targeted Website Visitors to your domain each year, and if you are not converting them the website is useless. This is an undisputable fact and this was all done through implementing Traffic Forces.

If you want to make money online you have to put all the pieces of the puzzle together. Mike Filsaime validated the fact that Folusho made this kind of money online and did a review of him on one of his websites. I didn’t need him to validate this but it did save me some research time. I believe that Folusho knows his sugar and if you don’t like the course Clickbank will always give you a no questions asked refund.

Learn more about Simple Internet Marketing and Traffic Forces from MLM Review Kings Brian Garvin & Jeff West.

Article Source:http://www.articlesbase.com/marketing-tips-articles/traffic-forces-by-folusho-orokunle-review-1290390.html

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