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Top 10 Video Marketing Tips

Sunday, July 11th, 2010

What is the most important thing to keep in mind while shooting a video for marketing purposes? I’ll give you a hint: it is NOT your product or service. In fact, with very few exceptions, the product or service you are selling should not even be mentioned on the video. What else? NO! It’s not how wonderful you are or the reasons why anybody watching would be crazy not to buy from you or join your team. You know what? You should not even be thinking about selling or promotion. So, what IS the most important thing to keep in mind in video marketing? Here are the top 10 video marketing tips and strategies which will help focus and maximize your video marketing success!

IT’S NOT ABOUT YOU!
When you sit down to prepare a video for marketing purposes, keep in mind that it is NOT about you, it’s all about the audience and their need to either increase gain or minimize pain. So make sure to state, within the first sentence or tow, what they stand to gain from watching your video. Answer their WIIFM (What’s In It For Me?)

DON’T USE A SCRIPT
Creating an outline of the key bullet points you plan to cover can prove beneficial. But, do not, under any circumstances, write a full script to read or memorize. It WILL come across as rehearsed and unnatural. People can pick up on that, and will be turned off by it.

PLAN THE BEGINNING AND THE END
While you DO NOT want to script your entire video, you DO want to have a clear concept of how to start and end the video. Be prepared with a strong “WIIFM” statement to open the video and a “call to action” to close it.

SMILE!
As obvious as it sounds, when you are actually in front of the camera, you might forget to smile. Make sure your smile is friendly. Demonstrate enthusiasm and joy in your smile. Remember that people are far more likely to trust you, like you, and eventually buy from you, if you are smiling!

SPEAK CLEARLY
Do not ramble on, and on, and on. Instead communicate your point as clearly and concisely as possible. Also, make sure to check for your “crutches.” Minimize, preferably eliminate, all the “ums” and “ahs”

CHECK YOUR LIGHTING
You don’t have to rush out to buy expensive lighting equipment. Just make sure you have sufficient lighting (natural or otherwise), and make sure it properly illuminates your face.

LINK YOUR VIDEOS TO YOUR OTHER SOCIAL MEDIA AND BLOG
Make sure your followers, friends and other online buddies get a heads up about your new cool video!

DO A TEST RUN
Video a short take. Play it back and make sure you can be clearly seen and heard. Don’t trust what you can see on a flipped screen!

BE HONEST AND NATURAL
There is no other YOU on the planet. So, take advantage of that. There are others out there similar enough to you to feel drawn by your personality. Don’t try to be perfect!

PROVIDE REAL VALUE
Whatever you do, DO NOT forget to provide real, meaningful value that benefits your audience. This is how you become known as an authority and a leader!

Psyched yet? I am! Make sure to follow these Video Marketing tips in the video you are going to shoot right NOW. Watch and see if it does not yield infinitely better results! Happy Videoing!

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About the Author:
Marcy Amaro is the owner and creator of http://www.GlobalMarketingClassroom.com . She is a Christian, wife, mother of two, and a former English teacher. She has found a way to put her family back at the top of her priority list. You too can have the time and resources to focus on what’s really important and enjoy life once more! Find out how at http://www.StrategicMarketingMaven.com .
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Tags: Audience, Bullet Points, Circumstances, Creating An Outline, Exceptions, Marketing Strategies, Marketing Success, Marketing Tips, Video Marketing, Wiifm
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Launching Social Bookmarking Campaign

Monday, July 5th, 2010

This may sound harder than other online tools like social networking but once you learn how to work things out then you will realize that these steps are actually very simple and easy to understand. The terms cites to the type of technique that is mostly applied by many of users to easily organize as well manage and share the lists that are enlisted on their bookmarks that are composed of useful online URLs. The bookmark serves as the reference to people who may need the information these contains.

Here’s a brief overview on how you should go with the process.

Find the most popular and leading websites for this purpose then you should start following the steps on how you can create an account on these websites and to make it little easier you should be ready with your preferred public user name and password that you will be using to approach these websites. You should include a highly professional profile that presents you as sound, trustworthy and appealing that must include your URL to your blogs or websites to popularize yourself with how these websites work by spending time on each and browsing the manuals and other tools that may provide more leads.

You can easily get buttons that are available on the websites that will help you to place these on your own websites by doing these you can get more people to implement your posts on their bookmarks.

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Closely analyze article as well as blogs/sites that have the highest bookmarks placed on them because this can make it easier for you to understand what kind of information your audience is looking for. It will be lot more comfortable for you to market yourself with whatever you’ve and once you are clear with the requirements of your intended marketing campaign.

When you are already familiar with the tools and how the bookmarking websites work, you should then start making your own lists that can be segregated reckoning on the specific information that can be gathered with each submission. By becoming highly engineered in this process it will also be easier for you to present vital details to your niche audience and to get this done you should type in the URL to the designated box after that you will fill out the description box. It is going to be important because you need to summate what the link is all about in a way that people are going to be understood it is indeed worth clicking and aside from the description you should also include the keywords and tags to index your submissions in an orderly manner.

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About the Author:
Oli works full time as a Market Analyst.He graduated in Management.He can help you to grow your computer consulting. For more on teaching and education, be sure to check out the website. Involved in FREE advertisement for all kind of online businesses. Everyone needs business exposure. There’s FREE advertising gift for your business.

http://www.moneybizhome.com/

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