Here’s what the dental practice consulting adviser will share to you about getting more paid traffic in your business:

As a dental practice consulting adviser, I tell people that getting more paid traffic has its advantages, and these are:

Advantage # 1: You can get this up quick!

The good news about paid traffic is that you can get this up quick; like within just 5 or 10 minutes, you’re up and running. So it’s that fast… within minutes you can already get it!

Advantage # 2: Pay a higher bid and get higher ranking!

As long as you pay a higher bid, you usually go above in ranking! Right now Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, or the rate of the number of people clicking through to see your ads.

Advantage # 3: You can find out if your web page works fast!

One thing we use is this; right now when you’re trying to get a webpage into the free search section, imagine that you spent all the time, doing everything right, and you know everything about how to do it, and you got it into the free search section… but it didn’t convert! Now, what’s the problem here in the scenario? You did all the work, but once you changed the website up, you will lose its rankings. If you get a site
in there that is not converting, then it’s a waste of time. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking in the search engines!

Advantage # 4: You can test different ads easily and change them instantly!

You can also test different ads with this. Let me give you a quick tip as an online/offline method. If a lot of people run ads in merchandise, or whatever your money mailer or media they use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? Say you have the money mailer and it’s $3000 per month, so if you test three different ads, you have to spend $9000 that month… and do it again on the succeeding months just to get some results! Whereas online, you take whatever ad you’re running on, take that ad and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto three ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show ad #1 the first time, then ad #2, then ad #3 the next time, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

So these are the advantages of getting more paid traffic. As a dental practice consulting adviser, I encourage you to go for getting these paid traffic (provided that you do this the right way) and achieve success in your dental marketing online business!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/getting-more-paid-traffic-in-your-online-dental-marketing-business-1484025.html

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Here’s what the dental practice management consulting adviser will share to you about traffic and conversion:

On Traffic:

What is “traffic”? Traffic refers to the number of people coming in to your website daily through the Internet. Before, people use the yellow pages to look up and search for things they want to buy. Today, although some people still use the yellow pages, there’s an entire sector of people that if they want to go and buy things that they want, they go to the Internet, use search engines like Google, Yahoo, MSN, wherein they type in whatever they’re looking for and they spend time just trying to find out what they’re looking for, and they do their research online! As a dental practice management consulting adviser, I would tell you to understand this fact: traffic=real people! Hundreds and millions of people are searching for things online every single day. Online, they look in for Cosmetic Dentistry, Implant Dentistry, dental terms, etc. People are searching on the Internet because they have problems, desires, and want them fixed/achieved right now! In online dental marketing, your job is to make sure that you get these people into your dental marketing website, and into your dental practice as well!

On Conversion:

What is “conversion”? Conversion means that the people visiting your website becomes your new patient (and this should be your goal for your dental marketing business!). As a dental practice management consulting adviser, I would tell you to structure your website in a way that you get people to enter their name, contact number, and personal information, and then they would call your office and they officially become your patient in your dental practice! Now, conversion rates can be found in four areas:

• Website Opt-In Rate: If you have a website and you are collecting names, e-mails, and full contact informations, you can track down and see what your conversion rate is with this. If you are using postcards or any other kinds of media, you can track your conversion rate for your online traffic.

• Website Call-In Rate: You can also have conversion using call-in rates; wherein potential patients call into your office through your website, and in the process, they become your dental patients!

• Office Appointment Rate: For this, as potential patients are calling into your dental office, you can get your staff to have useful “scripts” that they can follow so that there’s a big chance of getting that potential patient into your dental practice. And having these scripts will definitely make a big difference in your practice!

• Auto-Responder Conversion Rate: Now, a lot of people have heard about the auto- responders, but are the e-mail that are in the auto-responders converting? If you have a 10-step auto responder that is automatically done, what is the percentage of people that call your office after they get e-mail#1? Or e-mail#2? Or e-mail#3? Or e-mail#4? You should also be converting these. Imagine this, if you track your results, you found out that 40% of those people got email#4 and called; and only 5% called from e-mail#1; 15% called from email#2; and 20% called from e-mail#3. With this, you can move e-mail#4 to position#2. In here, we’re trying to get them in as fast as possible! And while there in your auto-responder if your email#4 came in one day into position#8, but on that same day people are on Google looking for a dentist, and if they also opted into your competitor’s website, and your competitor’s first e-mail got them, then you’ve lost them! And if losing them is worth, say, $20,000.00, you should be concerned and worried, and you should be interested in how you can improve that!

Now, given these facts, as a dental practice management consulting adviser, I’d tell you to get as much traffic as you can into your website, be mindful of your conversion and track it down always, and increase both your traffic and conversion in order for you to make more money in your dental marketing business. Always remember and keep in mind my “magic formula”: Traffic + Conversion = Cash! Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How to Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, and Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:http://www.articlesbase.com/marketing-tips-articles/dental-practice-management-consulting-adviser-lloyd-irvin-on-traffic-and-conversion-1308834.html

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