Information Marketing: Converting Online Newsletters into a Mailing Address
In marketing, a physical document is usually a more personal and direct manner of sending information to a client. When you have an online database of clients, it is often useful to convert your online marketing into a database of mailing addresses.
As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Ted in LaHoya, California about transforming online newsletters into a mailing. Since this is a common question, I decided to prepare an article about this challenge to help you.
Back in 2006, the internet information marketers began to realize that although they had a great run sending out emails, the lists they used were waning. There were a lot of marketers who decided to try and convert their online clients to a mailing list. One way to help encourage online clients to give out their mailing address is to create a product that will interest them. For example, one information marketer who did this was Chris Pizo. He came up with the audio program that he knew his clients would just love and he offered to send it out to them for free. Of course it didn’t encourage all of them, but it encouraged a huge number to go ahead give him their full address to send the free CD. It doesn’t have to be a free CD though. It could be a free CD or a free report. It could be any thing you would like. But then it becomes something that is kind of a headline for one of your next emails. It is all about how this free product is going to be available and all they have to do to get it, is to click on a link and give you their mailing address.
You don’t have to give up on your email clientele. It really is not all that expensive to reformat your offline newsletter and stick it online, even if it’s brief or converted into articles. Regardless, you are going to want to continue tending to your email list. Email does have a much lower perceived value, and a much lower emotional attachment than something received in the mail. In the end, the goal is to create an emotional response, which is really trust. This is accomplished much easier through mailings rather than email.
There have never been greater, more diverse, more lucrative opportunities for everyone—experienced, successful entrepreneurs to rank beginners—in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything—from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD’s, books, e-books, CD’s, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences.
Watch a free video revealing how several info-marketers created their products and became infopreneurs at www.InfoMarketingStartup.com.
Robert Skrob is president of the Information Marketing Association with members marketing products in hundreds of different business categories. The IMA offers newsletters, how-to courses, business resources, and coaching for its members. For information on how you can create an information marketing business, visit www.InfoMarketingStartup.com.
Related posts
Tags: Clientele, Free Cd, Information Marketer, Information Marketing, Internet Information, Lahoya California, Mailing Address, Mailing Addresses, Marketers, Marketing Association, Marketing Database, Marketing Newsletters, Marketing Online, Offline Newsletter, Online Marketing, Online Newsletters, Personal, Physical Document, Pizo, Ted
Without a doubt, this article is really the latest on this deserving topic. I agree with your conclusions and am eagerly look forward to your future updates. Just saying thanks will not just be enough, for the extraordinary clarity in your writing. I will at once grab your rss feed to stay informed of any updates. Gratifying work and much success in your business endeavors!