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The Use of Scent to

Diffusing the appropriate perfume in a hotel lobby has a direct and significant effect on customers’ representation of their stay. Where a population consisting of 70% business men is concerned, the perfume was found to be synonymous with differentiation and innovation. More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

When using olfactory marketing, it is proven that :

• Increase of calibre perception
• The hotel is considered more welcoming
• The hotel is considered more dynamic

The lobby is by far the most powerful and effective area to perfume within a hotel as this is where guests get their first impression of the hotel. Having the right scent at the right strength will create an inviting atmosphere, make guests feel welcome and be the start of a guest’s hotel experience.

A study on the effects of scent marketing in hotels took place in 3 hotels from the aforementioned group, located in Europe. The entire analyse followed a demanding protocol to guarantee the reliability of the results obtained.

In the first week of the survey:

• Fragrances were diffused in the hotel lobbies
• over 150 guests were interviewed in each hotel.

In the 2nd week:

• There was no diffusion of fragrances in the hotel lobbies
• The aforementioned analyse was carried out on a sample of guests with identical socio-economic characteristics.

There is no need to discuss the results:

• Diffusing the appropriate perfume in a hotel lobby has a direct and significant effect on customers’ representation of their stay.
• Where a population consisting of 70% business men is concerned, the fragrance was found to be synonymous with differentiation and innovation.
• More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

To learn more on how to increase the quality perception of your hotel, or to learn more about scent marketing, please visit www.rentascent.com and www.scent-id.eu

Article Source:http://www.articlesbase.com/marketing-tips-articles/improve-the-quality-perception-of-your-hotel-with-scent-marketing-1526508.html

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Tags: Atmosphere, Business Men, Calibre, Differentiation, Diffusion, Economic Characteristics, First Impression, Fragrance, Fragrances, Hotel Experience, Hotel Lobbies, Hotel Lobby, Hotel Marketing, Initiative, Innovation, Perception, Perfume, Population, Protocol, Reliability

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