Despite what you may have been told, successful network marketing doesn’t have to be hard.  The difference between those who succeed and those who don’t lay in some basic concepts.  For the next few days we will be looking at 5 principles to make your network marketing business a success.

Today’s concept is definitely my favorite.  Believe me, it didn’t begin that way.  In the beginning I was so caught up in all the hype that I ignored this one simple ingredient.  It cost me years of struggle.  To save you from the same struggle I’m going to lay it on the line.

So, do you really want to succeed in network marketing?  I know you do.  It’s why the title of this article caught your attention.  By reading this you at least have an idea of what you need.  But maybe you’re just looking for a shortcut.  Are there shortcuts to success?  You bet there are.

Let’s face it, building a successful network marketing business takes time.  Answer me this.  What do solid buildings start off with?  The Christian Bible tells a story every new business person should come to know.  Perhaps you’ve heard it.  Here is part of it: “The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock.”  Does it sound familiar?  What do solid buildings start off with?  That’s it, a foundation.

Training is our network marketing foundation.  But training is not enough.  Would you ask a poor man for financial advice?  Would you seek tutoring from a failing student?  Would you ask a mechanic to rebuild your computer?  Definitely not, yet many times that’s what we do in the network marketing business.

There is a great deal of information out there.  Information is important.  Many businesses require you to get constant training to keep your license.  Often this training is mandatory.  And network marketing is really no different.  Continued training is a must have.  There will never be a point when you know everything.  Things change so very rapidly.

So, this is the ultimate tip.  That’s why I decided to make it number one.  To get the best information you need to go to the source.  Successful network marketers.  Find those successful network marketers and do what they do.  Ask them for help.  Watch all of their videos.  Subscribe to their newsletters.  Find them on Twitter and watch their every move.  That is how you will find success.

This is your starting point.  This is how you start a solid foundation.  This is where you can find your direction.  Do you want to be a successful network marketer?  Then don’t ever stop learning.  Then never stop your training.  Don’t ever stop (that is a tip for another article).

Successful network marketing has it’s roots in this one simple concept. Do not neglect it. To get the training you need from the top network marketers join us today on this network marketing system.

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There is a very common mistake that I see IT service providers making when it comes to marketing their business. It’s unfortunate for any IT company, because in doing so he or she is actually REPELLING business rather than attracting it.

I am talking about IT business owners who cannot answer the question “What Do You Do?” It sounds silly, but take a look in your local yellow page book and glance over the IT ads. You’ll find a wonderful array of vague, boring ads that list out general facts, offer all kinds of ”off topic” services, and lack any ounce of uniqueness, intrigue, or emotional response.

You see, marketing is the art of motivating people to buy your product or service. To effectively motivate someone, you have to communicate to them in terms that he or she will relate and RESPOND to.  This involves knowing WHO you are taking to and WHAT they actually care about.

Nobody cares how about boring facts about your company. What they care about is specifically what results or benefits they will get if they buy your technology product or service. Period!  To do this, you have to properly plan and craft your marketing message in specific language that will hit home with your targeted prospects.

The problem that I am seeing, and it’s wasting a countless number of marketing dollars, is that too many IT guys are in business for themselves without doing any real work researching their target market, developing a USP, and crafting their marketing message. They ‘fly by the seat of their pants,’ and when someone puts them on the hot seat and asks “what do you do?” they can’t deliver an answer that’s memorable, sparks some interest, and generates word of mouth.

Instead of having a few powerful responses handy, the average IT guy is unprepared and begins to spit out boring facts about the services they offer, how long they’ve been in business, and what certifications they have, etc, etc. The problem with this type of answer is it doesn’t answer the question “What’s in it for me?” That’s really all anyone cares about when they ask “What do you do?”

When you resort to using boring facts as the centerpiece to your marketing, you are effectively making your company appear to be no different than your competitors. When you can’t differentiate yourself from your competition, prospects will assume that since your marketing is the same your SERVICES must be the same, and they will lose interest.

This is also how you get shopped on price. If you market your company exactly like your competition, than the only thing different WILL be your price. Your services become simple commodities and you give buyers no other option but to base their buying decision off of the price.

The key to preventing this from happening to your IT consulting company is to:

1. Focus your marketing around the results that your services provide.
2. Make a list of 4 or 5 specific benefits your clients can expect to gain after you perform your service.
3. Make a list of 7 or 8 specific aspects about your company that are unique and set you a part from your competition (e.g. – 24/7 service, free support hotline, 2 hour response time, remote desktop service work, etc.)
4. Be specific in your ads and avoid using any vague or clique terminology.

As soon as you start being specific in your ads, avoiding vague/clique terminology, focusing on results, and listing out unique aspects about your company, you will notice that your clients will immediately stop focusing on price. You will also appear to be different and SUPERIOR to your competitors. You will have instant credibility and prospects will view you as competent guru in your field.

So the next time someone asks you “what do you do” make sure you have a good answer.

Ryan Kristopher is an independent marketing consultant, sales trainer, and author of the Computer Consulting Marketing Brief who specializes in inexpensive and highly effective marketing strategies for computer service specialists, VARs, Systems Integrators, MSPs and IT consulting firms.

Article Source:http://www.articlesbase.com/marketing-tips-articles/the-1-mistake-that-will-sabotage-your-it-marketing-plan-1277239.html

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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There is an abundance of money that can be made in the stock market. But not everyone will be savvy enough to get money out from there. It is difficult to calculate the ratio but some people has gained a lot from stock market trading but quite a few has lost a lot as well.  It is quite indecisive. There are times when you have lost money at a certain moment but a few days hence the trend has reversed and you ended up with a profit. The main question now is how do we get the money out from the stock market? Generally, the difference between trading and investing is that with trading, buying and selling of shares, futures or options within a short period of time is involved. Investing is buying shares, futures or options and holding onto it for a longer period of time, usually about a year or so before selling it.

Now we ask, what is the difference between a share, future and an option? To the best of our knowledge, an option is much cheaper than a share or a future. In short, should you have a certain amount of money that can buy you 100 units of share, that same amount money can be used to buy 1000 unit of option. Both share and option has practically the same return on investments. It then follows that you will earn about ten times more if you buy option instead of share or future. The downside is, when you are trading options, you can lose about ten times as well. The upside is, when we trade option, the amount of money that we can make or lose is almost the same as when we trade share.  Still, a lot more money is needed to buying a share as compared to buying an option.   To further elaborate, when you buy one unit of option for $1, you will need $10 to buy one unit of share. When the price of share drops by $.10 which is equivalent to .01%, this translates to a 1% drop in the price of option. This is why the percentage for profit and loss in buying option is much higher compared to buying shares. The impact of a small fluctuation in the price of share is magnified by ten times when you buy option as per our example above.

Buying option, trading or investing in option is rather similar to gambling because of the extra high profit or loss involved.  Yet, it is also rather normal that you can loose all your money in any investment or trading.  For you to earn more rather than loose, some basic option trading strategy and technical analysis should be learned. Option is a different animal than a share.  Option has time value but share do not.  In the passage of time, the value of one share will not depreciate.  Aside from the performance of the company, it is only impacted by the supply and demand for it. On the other hand, option can depreciate in relation to time.  Upon the passing of the option’s expiration date, the time value of the option is lost.  This is why a strategy is indispensable when trading option so that you can avoid if not minimize the loss and maximize the profit.

The two most basic strategies in option trading are bullish call spread and bearish put spread.  Bullish call spread is simply used when the stock price is expected to be in an upward trend in the next few months. Bearish put spread is used when the stock price is expected to drop in the next few months.  The steps involved in this strategy are buying in the money option and selling out of the money option.  In the money option has time value as well as intrinsic or actual value while out of the money option has time value only.  Upon movement of the stock price to the positive side, also known as ‘generated money side’, in the money option shall generate profit and the out of the money option shall generate losses. When you deduct the loss from the profit, the result is the net profit generated from the strategy.  When the stock price moves over to the out of the money stock price, the profit will be maximized because constant movement of the stock price to the positive side will not generate any profit. When this situation is reached, we will close both positions to take the profit out of the market.

When the stock price moves to the negative side (opposite side that causes losses), the value of in the money option will be less while out of the money option will generate profit.  But, the profit made from out of the money option will be limited to the selling price.  Once more, take the profit from out of the money and deduct the loss from in the money option; this will have a negative value. This is because the profit from the out of money option is less than the loss from in the money option. In this strategy, the profit from out of money option is limited and in the money option is unlimited.  Should the stock price continuously move to the negative side, your capital maybe totally diminished.  Now, what is the difference between buying naked option and buying option using spread strategy?  Mainly, the difference is that you can lose money should you buy naked option and lose lesser money should you opt for spread.  The reason is you don’t make any profit when you only buy naked option; while profit is made from the out of money option if the stock price moves to the negative side. The drawback of the spread is that the commission charged by the broker firm is twice compared to the naked option. This is due to the spread having involved two positions while naked option involves only one position. Each position will have a commission charged from it (separate commissions).

After all, the objective of selling out of money option in the spread strategy is to minimize the loss of the time value of in the money option. In reality, the time value of both in and out of the money option would depreciate when time has elapsed. Since we do not own the out of money option; we therefore can keep the money that we get from selling that option. Upon the depreciation of the time value of out of the money option, we can use the lower price to buy back the option. Therefore, we sell at a high price and then buy back at a low price; this is when we have earned some money. Usually, the money that we earned would be enough to cover the loss of the time value from in the money option. Although, you still stand to lose the intrinsic or actual value of the option if the price of the stock moves in the negative direction.

Finally, bullish call and bearish put spreads are two of the very basic option in trading strategies. Be aware though that they are not 100% guaranteed to win in the stock market. What is still needed is to learn how to predict the stock price direction accurately with the use of technical, fundamental and news analysis or just plain stock market tips.  

business owner
Please visit http://learnstockmarket.net

Article Source:http://www.articlesbase.com/marketing-tips-articles/investing-in-the-stock-market-for-beginners-1272920.html

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