Can social media sites http://www.anthonymora.com“target=”_blank”>develop business models that can generate even a fraction of the billions that Google is racking in?  To this point the answer is a resounding no.  Sites such as Facbook and Twitter are growing at an astounding rate, but are they primarily relationship sites, or will they turn into marketing and business building powerhouses?

There are those who insist that MySpace is yesterday’s news and that Facebook and Twitter are basically fads that will soon be seen, as far as marketing is concerned, as interesting but failed experiments.   According to this reasoning, these sites will remain as vehicles for social interactions, but when it comes to helping build businesses or generating ROI, they will be seen as monumental failures.

Google has more than proven its ROI capabilities.  Adwords alone is reported to generate up to 95% of its revenue stream, which is more like an ocean.  But unlike Google, which serves as a basic (if the term basic can ever be applicable when describing Google) search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges.  Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene.  Therein lies the marketing problem; do companies want to take the risk of having their messages, ads and brand equity positioned next to such possible loose canons?  Does a chain that sells children’s clothing want to risk having its ad positioned next to a sexually explicit post?

Add to that the question of user’s perceptions.  How do those that utilize social media sites feel about ads?  According to studies many find them annoying and intrusive at best.  According to eMarketer, a marketing research firm, social networking revenues rose an extremely modest 4% last year.   Click through rates on Facebook and others sites are minuscule compared to those on Google.  Because of that, many companies choose to have a presence on social media sites, but only a small fraction choose to buy ads.  But in order for social media sites to thrive and come of age as business sites and marketing avenues that can compete with traditional media outlets such as TV and print publications, they need to attract advertising revenue.    To be sure many large corporations are giving social media ads a shot.  But it’s a slow build.  The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious. 

Copyright © Anthony Mora 2010

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, \”Spin to Win,\” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, \”Spin to Win\” can be utilized by heads of major corporations, small business owners, and entrepreneurs.
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Composing a good and effective message approach in brochure printing is crucial for the success of a marketing campaign. The better your approaches to readers are, the more likely the chances that they will do business with you or buy from you.

In this article, I will teach you about a few of these key marketing approaches that work quite well for most color brochures.

1. The “customer want” approach – The simplest and most common approach that works well is the “customer want” approach. This has you creating brochure designs of what your target wants. Do your potential customers want bargains? Do they like precise information? Do they like different styles and colors? Do they want something cool or something corporate? Do they want to see beautiful models?

By showing what the target audience wants, a brochure can immediately attract the attention of people, regardless of the type of marketing message you are aiming for. As long as people see something that they want, they will start to read the color brochure just to know what it is about. Therefore, whatever happens, you can get your message across with this kind of marketing approach.

2. The information approach – Another effective approach to brochure printing is the “information” approach. This approach has you creating color brochures with extensive and useful information about your product or service. This detailed information itself is the attractive factor that makes it effective for marketing. People are just naturally hungry for information and they are attracted to it. When they see brochures that help them get interesting information like quick reference guide brochures, they will usually catch the chance of getting one and reading it. This has been proven quite effective and you should try it out too on your own.

3. The impressive image approach – Now, sometimes it can be as simple as an impressive image. A lot have found success in marketing just by using a great image. This “impressive image approach” really proves that we are a visual species. Our conventional wisdom might say that we cannot judge a book by its cover, but our natural instincts are that we do.

In fact, we judge things by its cover. Whatever the content of a brochure, as long as its image is very impressive and overwhelming, we will be tempted to read it. This effect makes the “impressive image approach” works. So try it out in brochure printing.

4. The professional opinion approach – Finally we have the so called “professional opinion” approach. This approach involves a recommendation by professionals or a group of professionals for your product or service. This approach works because people respect the opinions of professionals.

So be it a reviewer of food or places, a professional in certain types of products, or simply a professor or educator, you can try printing their opinion in your color brochures to really convince readers that your product or service is great. Of course, make sure that their opinion is based on the truth and facts about your product or services for sure.

Therefore, you can use these various marketing approaches in brochure printing. Quite interesting right? Try them out on your own color brochures to see if they work!

Learn about the developments in brochure printing industry that help businesses in their marketing and advertising campaigns.

Kaye Z. Marks is an avid writer and follower of the developments in online printing that help businesses in their marketing and advertising campaigns.
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This question haunts many website owners. The reason may be that after registering your domain, it takes up to three days (standard propagation time) for your domain to fully propagate throughout the internet. So if it has been less than three days since you got your domain registered then the best thing to do is to wait and watch.

One more (probably the most crucial) reason behind this may be that your website may not be optimized in accordance with search engine algorithm (it is the criteria which a search engine uses to determine according to which websites match certain words or phrases). This process is termed as Search Engine Optimization (SEO).

The basic factors of Google’s algorithm are:

Trustworthiness of the host domain.
Link population of the host page
The anchor text of external links
On page use of keywords
Traffic and CTR data
Social graph metrics
Hosting and registration

According to research over 85% prospective web customers use search engines to find products and vendors on the internet. The majority of this traffic is brought by only 30 search engines. Therefore, getting listed in at least 20 of these search engines and directories is of vital importance. Search Engine Optimization aims at getting your website listed on the first page of a search engine and this is known as search engine ranking.

A high search engine ranking increases the prominence of your website ensuring more traffic. Having a good website with quality content and an effective design takes a backseat if your website is not search able and lacks traffic. It is simply like having a good product without any buyers.

Various factors like inbound links and quality of domains linking to your website, keywords, effective and fresh content, link popularity, etc. facilitate your website in obtaining a good search engine ranking. Using white hat SEO techniques (ethical viewpoint and SEO techniques which are in accordance with search engine guidelines) and avoiding black hat SEO techniques (unethical measures to ensure short term high search engine rankings) helps in making your website noticeable.

An internet browser is not aware about the size of your company. It is only your website which reflects your organization to a browser. Therefore, an effective website (provided it gets traffic) can help your business grow irrespective of the size of your company. Therefore, SEO results in increased traffic and that in turn results in popularity and growth of your business and your organization.

Cant Find My Website on Google? – Give your website a popularity boost and see your website coming up on top!
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